MSc Business Analytics (Online)

Our flexible online Business Analytics MSc provides you with the skills and technologies to improve decision-making, deal with uncertainty and increase sustainability for organisations.

Business Analytics (Online)

Key facts

  • Award Masters / MSc, Postgraduate Diploma, Postgraduate Certificate
  • Start date October 2021, February 2022, May 2022, October 2022, February 2023, May 2023
  • Duration MSc part-time: 24 months
  • Mode of study Online, Part-time

Business Analytics play a critical role in preparing organisations to meet and resolve the issues and challenges faced in these volatile, uncertain and complex times. On this online course you will master the analytic tools, models and methods that can assist organisations in growing revenue, improving efficiency, deal with change and reduce disruption. We will show you how to employ the three key methodologies of business analytics:

  • descriptive analytics
  • predictive analytics
  • prescriptive analytics  

You will develop the ability to plan, design and implement impactful business analytics solutions using a range of tools and techniques. Subjects covered in the course include:

  • business analytics
  • text analytics for business
  • statistics for R
  • data technologies, including Power BI and Orange
  • personal and professional development

You can also choose from a range of elective modules in consultancy, project, operations and innovation management and change management to tailor the degree to your interests and future career. 

The course has been designed to provide students with practical business analytics tools alongside their application in strategic and operational decision-making for organisations across all sectors. Studying online allows you the opportunity to study at your own pace and build your study time around your work and home commitments.

Top reasons to study with us

Course objectives

The course is delivered online to be suitable for those who plan to pursue a career in the field of Business Analytics, as well as those seeking professional development or career change. It answers industry demand for a skilled pool of graduates who can apply modern analytics techniques to solve business challenges.  The course aims to prepare students to be work-ready and meet the growing demand for these skills in the private, public and not-for-profit sectors.

Preparing Business Leaders of the Future

Postgraduate education at the University of Stirling Management School goes beyond text books and lecture rooms, we also focus on your personal and professional development.

Our unique Flying Start Leadership programme equips you with the awareness, knowledge and techniques essential for building a successful career. These range from practical skills, like effective public speaking, to developing ways to work under pressure in difficult situations and manage conflict. Find out more about Flying Start.

Work placements

The MSc Business Analytics (Online) provides opportunities to carry out work placements and internship projects with a range of different companies and organisations. Typically these are in the second part of the academic year where we use our partnerships with organisations like Datalab to provide workplace projects on live business analytics issues being experienced by industry companies’ face. Hear from previous students who have taken part in a consultancy project.

Stirling Management School has its own dedicated employability manager who works closely with all our postgraduate courses to provide work place opportunities. The School also has a specific work placement platform called Riipen which can connect Business Analytics students to a range of organisations across the world. The Riipen platform is an invaluable resource that is focused on providing students with industry projects which will equip them with relevant work-ready skills and enhance their employability. Additionally, all students will be able to access to the University of Stirling’s award winning Careers and Employability Service who can also provide a range of services related to work placements and employability.   

Faculty facilities

Stirling Management School has a range of facilities that can be accessed by Business Analytics students. Whilst the students on this course will typically be off campus they will have access to the virtual learning education platform Canvas and will be provided with Office 365 and all of the software needed for their modules (e.g. Python, Orange Data-Mining, Microsoft BI, and R). The online portal will provide virtual access to the library, careers and a range of other services that will ensure students have a first class experience. This allows our students to connect with their peers and academic staff, and participate in the University’s online community.

If you can visit the Stirling campus you will have the same access and facilities as the full-time students who enjoy our, the computer labs, library, theatre, restaurants, sports facilities and more. Each student is assigned a personal tutor who will be able to assist you throughout your time at Stirling.

Research overview

The University of Stirling Management School is rated among the top 25 in the UK for Business and Management research, according to REF 2014.

64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour. We were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.

Changes at Stirling

Find out about important changes including how you'll be taught, start dates and how we're making campus safer.

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