BA (Hons) Retail Marketing

Study Retail Marketing at the University of Stirling and benefit from our links to business and outstanding employability record.

Key facts

  • Award BA (Hons)
  • Start date January 2021, September 2021, January 2022
  • Duration 48 months or 36 months
  • Mode of study Part-time, Full-time, Campus based
  • UCAS Code N550
  • Study abroad opportunities

Find out more about Changes at Stirling, including how you'll be taught, start dates and how we're making campus safer.

Shopping is changing. Consumers no longer differentiate between shopping online or visiting the shops on the high street or the shopping centre. The industry has been responding to change for years and recently it has had to respond to the global Covid-19 pandemic.  

Retailers are having to adapt to a new competitive reality. Actions by governments and the consumer response to the Covid-19 crisis has required retailers to alter how they operate, resulting in a different retail experience.

Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.

The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.

Top reasons to study with us

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What our students said

Chloe Herd
Chloe Herd
United Kingdom
BA (Hons) Retail Marketing
I was attracted to Stirling as the University was ranked 2nd in Scotland for Marketing (and the beautiful campus helped a lot too). I enjoyed how enthusiastic all the staff are about their subjects and the wide range of module options available.
Kaixin Tung
Kaixin Tung
I'm spending one semester here in Stirling as part of my Retail Marketing degree. The beauty of the campus is postcard-worthy, making it a great environment to relax as well as study. The staff and students are so helpful; this place feels like home.
Read Kaixin's story
Jenna Cassidy
Jenna Cassidy
Scotland
BA (Hons) Retail Marketing
The flexible degree structure was also something that drew me towards applying. I liked the fact that there were so many elective modules throughout all divisions I could study.
Read Jenna's story