BA (Hons) Marketing

Stand out from the crowd with a Marketing degree from The University of Stirling.

Key facts

  • Award BA (Hons)
  • Start date January 2021, September 2021
  • Duration 48 months or 36 months
  • Mode of study Part-time, Full-time, Campus based
  • UCAS Code N500
  • Study abroad opportunities

Find out more about Changes at Stirling, including how you'll be taught, start dates and how we're making campus safer.

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer-base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

The University of Stirling’s Marketing course is ranked 2nd in Scotland and top 10 in the UK for the quality of our Marketing degree (The Complete University Guide 2019; 2020; 2021). This is thanks to our research-led teaching and close ties to industry. We understand the need to prepare you for the rapidly-shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication.

You’ll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects – creating a tailored degree that will give you an edge in the field you’re most passionate about. With a 90% student satisfaction rate* and graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.


Chartered Institute of Marketing Graduate Gateway Logo

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Stirling has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway.

CIM qualifications are highly sought after by employers, and their content is reflected in our own degree which ensures we're equipping students with the best opportunities for a successful marketing career.

Our students and graduates gain exemptions in the number of modules that are required for the CIM qualifications.

Top reasons to study with us

Accredited by the Chartered Institute of Marketing-Graduate Gateway Programme.

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Discover Uni provides official data on each university's undergraduate courses, including satisfaction scores from the National Student Survey, details of graduate jobs and salaries, and other key information for prospective students.

What our students said

Monika Gopal
Monika Gopal
There hasn't been a dull moment over my four years at Stirling. I've made friends for life and I'm proud of myself for maximising every opportunity.
Read Monika's story
Bence Kovács
Bence Kovács
I am from a small village in the southwest of Hungary; however, I moved to Stirling to be able to follow my passion of playing American football. I work hard at it and I would love to play for a professional team when I leave university. Perhaps playing somewhere in America, maybe even California.
Read Bence's story
Doina Emilian
Doina Emilian
BA (Hons) Law and Marketing
Gaining experience at multinational businesses has shifted my perspective, my expectations and my ambitions, and made me a more focused person. My time at Stirling has been the most incredible, fun and challenging part of my life so far.
Read Doina's story