BA (Hons) Sport Business Management

Be the difference in the fast-moving world of sports with a Sport Business Management degree from Scotland’s University for Sporting Excellence.

Sport Business Management

Key facts

  • Award BA (Hons)
  • Start date September 2023
  • Duration 48 months
  • Mode of study part time, full time
  • Delivery on campus
  • UCAS Code N8U6
  • Study abroad opportunities

Overview

Sport is a global phenomenon that captivates audiences and transcends boundaries. Underpinning it all, the business side of sports is a dynamic, competitive industry in its own right, involving instantly recognisable brands and hugely popular products, services and events.

Our Sport Business Management course equips you to meet the industry’s need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. You’ll graduate with core management skills and an understanding of key contemporary issues in sport business – from marketing and branding, to sponsorship, event management and corporate social responsibility.

Everything you study will be rooted in the needs of industry, and you’ll be taught in realistic, sports-based working environments. Stirling is one the best places to study sport in the UK and provides a unique context for your studies. We’re Scotland's University for Sporting Excellence and were awarded UK Sports University of the Year 2020 (The Times and The Sunday Times Good University Guide). We're also 1st in Scotland for sports research with 80% of our research in Sport and Exercise Sciences and 80% of our research in Business and Management Studies classed as world leading or internationally excellent (REF 2021). Your career in the sports business starts here.

Top reasons to study with us

Entry requirements

Year 1 entry – Four-year honours

SQA Highers
AABB - by the end of S5
AAAB - by the end of S6

GCE A-levels
BBB

IB Diploma
30

BTEC (Level 3)
DDM

Widening access students
Widening access students may be eligible for an adjusted offer of entry. To find out if this applies to you go to our widening access pages.

Care-experienced applicants will be guaranteed an offer of a place if they meet the minimum entry requirements.

Year 2 entry – Three-year honours

SQA Advanced Highers
ABB

GCE A-levels
ABB

Essential subjects
To include Business and Physical Education

Other Scottish qualifications

Scottish HNC/HND
Year one minimum entry - Bs in graded units.

Access courses
University of Stirling access course - for mature students only. You must pass the course with 50% or above.

SWAP access course - for mature students only. Please check the SWAP progression routes document for details.

Email our Admissions Team for advice about other access courses.

Foundation Apprenticeships
Considered to be equivalent to 1 Higher at Grade B

Other qualifications

English, Welsh and Northern Irish HNC/HND
Merits and Distinctions

English, Welsh and Northern Irish access courses
Access to Higher Education - 60 credits, minimum 45 at QCF Level 3, pass at 60% or above.

International entry requirements

Advanced entry

Year 2 entry
Entry into Year 2 may be possible depending on your HNC/HND course. To find out more go to our articulation pages.

Other qualifications
Advanced entry may by possible depending on your qualifications. To find out more go to our advanced entry page.

Additional information

General entrance requirements apply

If you’ve taken exams over two sittings, repeated an exam, or been upgraded, the entrance requirements may be higher.

Other routes of entry

INTO University of Stirling offers an International Foundation programme for those international students who do not meet the required academic and English-language criteria. These courses offer a pathway to study at the University of Stirling through an excellent teaching and learning experience in the high-quality study facilities on campus.

International Foundation 

Successful completion of the International Foundation in Business, Finance, Economics and Marketing to the required standard provides direct entry to year two of a range of BA Honours programmes, including Accounting (either as single honours or as combined honours with Business Law, Business Studies, Economics, Finance or Marketing) and Finance and Investment. See our accounting and finance courses.

Subject to additional entry qualifications. year 3 entry to the BA Honours in Accounting and the BA Honours in Finance and Investment is also available to INTO International Foundation students via the Integrated International Year Two pathway.

For more information, and to apply, visit INTO University of Stirling.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

  • IELTS Academic or UKVI 6.0 with 5.5 in each skill
  • Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill
  • Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill
  • Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill
  • IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
  • IBT TOEFL Special Home Edition 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
  • Trinity ISE II Pass overall and Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills
  • Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills
  • LanguageCert International ESOL B2 Communicator -  Pass with minimum 33 in each sub-skill

Last updated: 23 August 2022

For more information on ways that you can meet our English language requirements, including options to waive the requirement, please read our information on English language requirements.

Pre-sessional English language courses

If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

Find out more about our pre-sessional English language courses

Course details

You’ll study Sport Business Management as a four-year single honours degree. There are three key components to the course: sport management and technical expertise; business enterprise; and market awareness. Years 1-2 are designed to provide you with a broad grounding in the subjects of business, management and sports studies within the global environment. Years 3-4 provide you with theory and applications of sport business management including marketing, policy, event management and more. You’ll also have numerous opportunities to develop work-related skills at every stage of your studies.

Modules

The module information below provides an example of the types of course module you may study. The details listed are for the current academic year (September 2022). Modules and start dates are regularly reviewed and may be subject to change in future years.

Course details

Teaching

The Sport Business Management course is delivered by leading academics working in the fields of Sport and Business. There’s a variety of delivery methods, ranging from lecture-style presentations to small group interactive sessions.

Assessment

Assessment is designed to engage you in thinking about the real-world challenges that sport businesses encounter. Ranging from reflective essays, business reports and group work challenges, each assessment offers the opportunity for you to display your developing skills as a future business leader.

Classroom hours

You'll take three modules every semester, each of which is likely to have a total of 30-40 contact hours – normally equating to 2 lectures and 1 seminar per week, per module. Your timetable will vary depending on your choice of non-core modules.

Study abroad

You’ll have the opportunity to broaden your horizons and study abroad through our well-established connections with several international universities.

Find out more about studying abroad.

Fees and funding

Fees and costs

Academic year: 2022/23 2023/24
Scottish students £1,820* £1,820 *
Students from England, Wales, Northern Ireland and Republic of Ireland £9,250 £9,250
European Union students £15,900 £16,400
Overseas students (non-EU) £15,900 £16,400

Scottish students

* This fee is set by the Scottish Government and is subject to change.

You will be charged the annual tuition fee each year when you enrol.

Although you’re liable for annual tuition fees, students domiciled in Scotland can apply to the Student Awards Agency for Scotland (SAAS) to have tuition fees paid by the Scottish Government on their behalf. If you’re unsure of your fee status, you can check your eligibility.

If you need to take additional modules or resit modules, you’ll be liable for an additional fee.

For more information on courses invoiced on an annual fee basis, please read our tuition fee policy.

Students from England, Wales, Northern Ireland and Republic of Ireland

This tuition fee may be subject to change depending on guidance provided by the UK Government.

You will be charged the annual fee each year when you enrol. Your fees will be held at the same level throughout your course.

You can apply for financial assistance, including a loan to cover the full cost of your tuition fees, from your relevant funding body. Students from the Republic of Ireland are eligible for a tuition fee loan of up to £9,250 from the Student Awards Agency for Scotland (SAAS).

We also offer additional funding – such as our Honours Year Scholarship – for students from England, Wales, Northern Ireland and Republic of Ireland. See our funding opportunities below for more information.

If you need to take additional modules or resit modules, you will be liable for an additional fee.

For more information on courses invoiced on an annual fee basis, please read our tuition fee policy.

European Union students

For EU students starting studies in academic year 2022/23, we will award an automatic scholarship of up to £30k over the duration of your course. This is subject to eligibility criteria.

Students from the Republic of Ireland should see the fee and funding information under England, Wales, NI and Republic of Ireland.

You will be charged the annual fee each year when you enrol. Your fees will be held at the same level throughout your course.

If you need to take additional modules or resit modules, you will be liable for an additional fee.

For more information on courses invoiced on an annual fee basis, please read our tuition fee policy.

Overseas students (non-EU)

You will be charged the annual fee each year when you enrol. Your fees will be held at the same level throughout your course.

If you need to take additional modules or resit modules, you will be liable for an additional fee.

For more information on courses invoiced on an annual fee basis, please read our tuition fee policy.

Additional costs

There are some instances where additional fees may apply. Depending on your chosen course, you may need to pay additional costs, for example for field trips. Learn more about additional fees.

Funding opportunities

See what funding opportunities and loans are available to help you with tuition and living costs.

Students domiciled in Scotland

The University of Stirling offers undergraduate funding opportunities for students domiciled in Scotland. To find out if you’re eligible to apply for an award, use our scholarship finder.

EU students

For EU students starting studies in academic year 2022/23, we will award an automatic scholarship of up to £30k over the duration of your course. This is subject to eligibility criteria.

Students domiciled in England, Wales, Northern Ireland and Republic of Ireland

The Undergraduate Choice Scholarship provides a £1,000 cash award to all students from England, Wales, Northern Ireland or Republic of Ireland who meet the conditions of their offer and select the University of Stirling as their Firm or Insurance choice on UCAS.

The University also offers the Undergraduate Merit Scholarship, which is awarded to selected students and provides a £1,000 cash award per year for years 1-3 of study. To be considered for the Merit Scholarship, students require a minimum of AAB at A-level or equivalent.

In addition, students from England, Wales, Northern Ireland and Republic of Ireland who enter in year 1 and progress successfully through years 2 and 3 will receive our Honours Year Scholarship, which covers the cost of undergraduate tuition fees in the Honours year of study.

You don’t need to apply for the awards listed above - we'll automatically identify your eligibility as part of the admissions process.

To explore other scholarships and learn more about funding opportunities, use our scholarship finder.

Students domiciled overseas

The University of Stirling offers generous undergraduate funding opportunities for overseas students. To find out if you're eligible to apply for an award, use our scholarship finder.

Cost of living

If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income.

EU and overseas students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support.

Find out about the cost of living for students at Stirling.

Payment options

We aim to be as flexible as possible, and offer a wide range of payment methods - including the option to pay fees by instalments. Learn more about how to pay.

After you graduate

What can I do with a Sports Business Management degree?

Our Sports Business Management course equips you to apply sound analytical techniques, scientific principles and management skills to address the challenges faced by sports-related industries. There are many opportunities across a range of sport business organisations, including project management of sporting events or management of a retail sport business.

When you study at Stirling we also seek to give you an edge in the job market with our range of specialist career services.

Find out more about how we prepare you for the world of work.

  • 94.3% of our graduates were in employment or further study 15 months after graduation (Graduate Outcomes 2019/20, HESA).
  • We’re members of the Marketing Society Scotland – strengthening our bond with industry and business.
  • Get real-world experience by working alongside a business on a consultancy project in your final year. 

Employability skills

Your employability is one of our highest priorities, and we want to make sure you have every possible advantage when you enter the job market. Our module in Professional Development and Practice places a special focus on preparing you for the workplace, and our overall focus on personal and professional development is designed to help you achieve your career ambitions.

Your studies will equip you with skills in the following areas, plus many more:

  • Problem-solving
  • Analytical thinking
  • Industry know-how
  • Teamwork
  • Independent learning

What our students said

Scott Warrender
Scott Warrender
United Kingdom
BA (Hons) Sport Business Management
I liked that the lectures and seminars are varied with both large and small class sizes. Every lecture/seminar was also different and interactive with the use of quizzes, videos, and group tasks incorporated into the traditional lecturing style class.
Read Scott's story

Flexible study

This course is not available as a combined degree.