BA (Hons) Sport Business Management

Be the difference in the fast-moving world of sports with a Sport Business Management degree from the University of Stirling.

Sport Business Management

Key facts

  • Award BA (Hons)
  • Start date September 2022
  • Duration 48 months
  • Mode of study Full-time
  • UCAS Code N8U6
  • Study abroad opportunities

Find out more about Changes at Stirling, including how you'll be taught, start dates and how we're making campus safer.

Sport is a global phenomenon that captivates audiences and transcends boundaries. Underpinning it all, the business side of sports is a dynamic, competitive industry in its own right, involving instantly recognisable brands and hugely popular products, services and events.

Our Sport Business Management course equips you to meet the industry’s need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. You’ll graduate with core management skills and an understanding of key contemporary issues in sport business – from marketing and branding, to sponsorship, event management and corporate social responsibility.

Everything you study will be rooted in the needs of industry, and you’ll be taught in realistic, sports-based working environments. As a top sports university, Stirling provides a unique context for your studies: a place where Olympians train combined with one of the best 25 business and management schools in the UK for research impact. Your career in the sports business starts here.  

Top reasons to study with us

What our students said

Scott Warrender
Scott Warrender
United Kingdom
BA (Hons) Sport Business Management
I liked that the lectures and seminars are varied with both large and small class sizes. Every lecture/seminar was also different and interactive with the use of quizzes, videos, and group tasks incorporated into the traditional lecturing style class.