Dr George Maglaras

Senior Lecturer

Marketing & Retail University of Stirling, Stirling, FK9 4LA

Dr George Maglaras

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About me

I am a Senior Lecturer at the Marketing and Retail division of the University of Stirling Management School which I joined as an Early Career Fellow in 2013. Previously, I was a Research Associate at the University of Patras (Greece) where I worked in various E.U. funded research projects. I am the Director of the University of Stirling – Singapore Institute of Management Partnership having the oversight of five Undergraduate Programmes running in Singapore. I am also the BA Marketing Programme Director (the programme runs in Stirling and in Singapore) and the Adviser of Studies of approx. 250 students.

I hold a BSc in Marketing and Communication from the Athens University of Economics and Business (Greece), an MBA with distinction from the Agricultural University of Athens (Greece) and a PhD from the University of Patras (Greece). In my doctoral thesis, I examined the concept of opportunism in the context of power asymmetric supplier-retailer trading relationships in the food supply chain.

My research interests focus on the areas of Retail Supply Chains, Supplier-Retailer Relationships, Marketing Channels, Supply Chain Performance, Retailing and Consumer Behavior. I have published in top journals such as the Industrial Marketing Management and the International Journal of Production Economics and I regularly present my work in international conferences such as the Academy of Marketing Conference; the European Association for Education and Research in Commercial Distribution Conference and the Logistics Research Network Conference. I currently supervise 5 PhD students who are researching topics in the areas of retail supply chains, consumer behavior and SMEs. I specialise in advanced quantitative methods, particularly Structural Equation Modelling.

I lead/ participate in the University of Stirling collaborations with various industry bodies such as the Chartered Institute of Marketing, the Chartered Institute of Logistics and Transport, the Marketing Society Scotland and the Scottish Grocers’ Federation. Through my research projects I also provide consultancy work to major UK retailers.

I teach Undergraduate and MSc modules with subjects related to retail supply chains and marketing channels as well as research methods.