Dr George Maglaras

Senior Lecturer

Marketing & Retail University of Stirling, Stirling, FK9 4LA

Dr George Maglaras

Share a link

About me

About me

I am a Senior Lecturer at the Marketing and Retail division of the University of Stirling Management School which I joined as an Early Career Fellow in 2013. Previously, I was a Research Associate at the University of Patras (Greece) where I worked in various E.U. funded research projects. I am the Director of the University of Stirling – Singapore Institute of Management Partnership having the oversight of five Undergraduate Programmes running in Singapore. I am also the BA Marketing Programme Director (the programme runs in Stirling and in Singapore) and the Adviser of Studies of approx. 250 students.

I hold a BSc in Marketing and Communication from the Athens University of Economics and Business (Greece), an MBA with distinction from the Agricultural University of Athens (Greece) and a PhD from the University of Patras (Greece). In my doctoral thesis, I examined the concept of opportunism in the context of power asymmetric supplier-retailer trading relationships in the food supply chain.

My research interests focus on the areas of Retail Supply Chains, Supplier-Retailer Relationships, Marketing Channels, Supply Chain Performance, Retailing and Consumer Behavior. I have published in top journals such as the Industrial Marketing Management and the International Journal of Production Economics and I regularly present my work in international conferences such as the Academy of Marketing Conference; the European Association for Education and Research in Commercial Distribution Conference and the Logistics Research Network Conference. I currently supervise 5 PhD students who are researching topics in the areas of retail supply chains, consumer behavior and SMEs. I specialise in advanced quantitative methods, particularly Structural Equation Modelling.

I lead/ participate in the University of Stirling collaborations with various industry bodies such as the Chartered Institute of Marketing, the Chartered Institute of Logistics and Transport, the Marketing Society Scotland and the Scottish Grocers’ Federation. Through my research projects I also provide consultancy work to major UK retailers.

I teach Undergraduate and MSc modules with subjects related to retail supply chains and marketing channels as well as research methods.

Research (1)

My research interests focus on the areas of Retail Supply Chains, Supplier-Retailer Relationships, Marketing Channels, Supply Chain Performance, Retailing and Consumer Behavior. I have examined and published extensively on performance in the food supply chain as well as sustainability within the supply chain. Currently, I am examining the concept of power within retail supply chains as well as buyer-supplier trading relationships within the grocery sector. I also research consumer behavior with more an emphasis on food products (e.g. smart shopper feelings-ongoing; influences of COVID-19 on online shopping behavior-ongoing). In addition, I am leading an on-going project (funded by the University of Stirling) with a major UK retailer aiming to improve consumer journeys’ design and touchpoints interactions.

Projects

Exploring the effects of power dynamics on commercial practices within supply networks: Insights from the UK grocery sector
PI: Dr George Maglaras
Funded by: Chartered Institute of Logistics and Transport (UK)

Outputs (24)

Outputs

Editorial

Burt S & Maglaras G (2022) Special issue on Covid-19 and retailing. International Review of Retail, Distribution and Consumer Research, 32 (2), pp. 127-129. https://doi.org/10.1080/09593969.2022.2052464

Book Chapter

Bourlakis M, Maglaras G, Aktas E, Gallear D & Fotopoulos C (2016) Does Firm Size Influence Sustainable Performance in Food Supply Chains: Insights from Greek SMEs. In: Pawar K, Rogers H, Potter A & Naim M (eds.) Developments in Logistics and Supply Chain Management: Past, Present and Future. London: Palgrave Macmillan, pp. 253-265. http://dx.doi.org/10.1057/9781137541253

Conference Proceeding

Maglaras G, Sparks L & Bourlakis M (2016) Power dynamics and distribution of benefits within supply networks: Insights from the UK grocery network. In: Logistics Research Network Conference 2016, Hull, 07.09.2016-09.09.2016. Chartered Institute of Logistics and Transport. https://ciltuk.org.uk/AboutUs/ProfessionalSectorsForums/Forums/LogisticsResearchNetwork/LRN2016.aspx

Conference Proceeding

Maglaras G, Bourlakis M & Sparks L (2015) Opportunism in power-imbalanced retailer-supplier relationships: The case of the food supply chain. In: Proceedings of the 18th Conference of the European Association for Education and Research in Commercial Distribution. 18th Conference of the European Association for Education and Research in Commercial Distribution, Rennes, France, 01.07.2015-03.07.2015. Rennes, France: EAERCD. http://eaercd-2015.sciencesconf.org/resource/page/id/24

Conference Proceeding

Maglaras G & Bourlakis M (2014) The role of retail power in the Greek food supply chain: Insights from suppliers’ perceptions. In: AM2014 Conference Abstracts. The 47th Academy of Marketing Conference 2014: Marketing Dimensions: People, Places and Spaces, Bournemouth, 07.07.2014-10.07.2014. Bournemouth: Academy of Marketing. https://www.academyofmarketing.org/index.php?option=com_docman&Itemid=598&alias=46-am2014-conference-abstracts&category_slug=conference〈=en&view=download

Book Chapter

Maglaras G, Bourlakis M & Fotopoulos C (2013) Sustainability in value chains: Empirical evidence from the Greek food sector. In: Lindgreen A, Maon F, Vanhamme J J & Sen S (eds.) Sustainable Value Chain Management: A Research Anthology. Farnham: Gower Publishing, pp. 453-472. http://www.gowerpublishing.com/isbn/9781409435082

Book Chapter

Fotopoulos C, Vlachos I & Maglaras G (2010) The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece. In: Lindgreen A, Hingley M, Harness D & Custance P (eds.) Market Orientation: Transforming Food and Agribusiness Around the Customer. Food and Agricultural Marketing. Farnham: Gower Publishing, pp. 307-324. http://www.gowerpublishing.com/isbn/9780566092084

Conference Paper (unpublished)

Fotopoulos C, Bourlakis M, Maglaras G & Kotzab H (2010) Supply chain performance evaluation: the case of the Greek food chain. 9th Wageningen International Conference on Chain and Network Management (WiCaNeM 2010), Wageningen, The Netherlands, 26.05.2010-28.05.2010.

Conference Paper (unpublished)

Fotopoulos C, Pagiaslis A & Maglaras G (2009) Job Satisfaction Antecedents: The interplay between co-worker relationships, learning organization, job characteristics, physical working environment, recognition and fair remuneration (Best Paper Award). 2nd Biennial International Conference on Services Marketing, Thessaloniki, Greece, 04.11.2009-06.11.2009. http://afroditi.uom.gr/2bic/document/2BIC%20-%20Sessions%20Schedule.pdf

Conference Paper (unpublished)

Fotopoulos C, Maglaras G & Pagiaslis A (2009) Consumer Motivations and Cognitive Structures behind Quality Food Purchasing. 113th European Association of Agricultural Economists Seminar, Chania, Crete, Greece, 03.09.2009-06.09.2009. http://ideas.repec.org/p/ags/eaa113/58015.html

Teaching

Teaching

I teach Undergraduate and MSc modules with subjects related to retail supply chains and marketing channels as well as research methods.

Teaching

RMKU9RS-Understanding Supply Chains (Module Coordinator); MKTP013-Marketing and the Supply Chain (Module Coordinator); MKTP006-Knowledge Marketing and Practice