Dr Richard Purves

Senior Research Fellow

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Dr Richard Purves

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About me

About me

After completing his first degree in Criminology and Psychology at the University of Teesside, Richard went on to complete a postgraduate MSc in Research (Education) at the University of Edinburgh. Richard previously worked as a Research Associate at the Centre for Research in Education, Inclusion and Diversity at Moray House School of Education in Edinburgh and joined ISM in November 2010 to work on a project investigating the effectiveness of education in relation to alcohol. Richard completed his PhD at the University of Edinburgh in 2013. Since joining ISM Richard has worked extensively in the area of alcohol marketing and policy and the impact of commercial marketing on addictive behaviours (gambling, tobacco, online gaming).

Event / Presentation

Understanding the role of alcohol in football cultures - Supporters Direct Scotland Supporters' Summit

Cheers and Chants: The relationship between alcohol and football

Keep smiling…they’ll drink bucket loads of the stuff: Tobacco and alcohol marketing.

Probably… A frequency analysis of alcohol marketing in televised broadcasts of the UEFA EURO 2016 football tournament.

“You wouldn’t want to be caught drinking that if you were a guy” Alcohol brands, youth identity and social networking sites

Alcohol Marketing during the Six Nations Championship: Implications for Ireland's alcohol policy
https://alcoholresearch-uk-irl.net/

Alcohol Sponsorship during the EURO 2016 tournament and 2020 Six Nations Championship,
https://www.shaap.org.uk/shaap-events.html
Celebration Research Seminar for Dr Eric Carlin - FORMER DIRECTOR OF Scottish Health Action on Alcohol Problems (SHAAP).

Exploring alcohol sponsorship in professional football and rugby union in Scotland
Oral presentation given at the Global Alcohol Policy Conference, Dublin, March 2020.

Report launch: 'Alcohol marketing during the 2020 Six Nations Championship'
https://www.ias.org.uk/media_type/youtube/
A webinar organised by Institute of Alcohol Studies to launch the findings and discuss implications of the University of Stirling's publication on Six Nations alcohol marketing.


Research (16)

Richard's research interests include: social marketing, product packaging and labelling, education, mass media, sports sponsorship, social media marketing.

Projects

Understanding the role of alcohol consumption in football cultures (Alcohol FC)
PI: Dr Richard Purves
Funded by: Economic and Social Research Council

Exploring the management of alcohol problems in Deep End general practices in Scotland
PI: Dr Andrea Mohan
Funded by: Scottish Health Action on Alcohol Problems

Examining the Nature of Sponsorship Relations for Professional Football Teams in Countries with Varied Restrictions on Alcohol Marketing: An Open-source Audit
PI: Dr Richard Purves
Funded by: Scottish Health Action on Alcohol Problems

Limiting virus transmission during a Sporting Mega Event: COVID 19 and UEFA EURO 2020
PI: Dr Richard Purves
Funded by: Economic and Social Research Council

Alcohol Marketing Restrictions: Learning from International Implementation - Case Study Interviews
PI: Dr Richard Purves
Funded by: Alcohol Focus Scotland

Transitions to more harmful forms of gambling during Covid-19 pandemic: behaviours and targeted marketing in young people and bettors on sport
PI: Professor Kate Hunt
Funded by: UK Research and Innovation

PRoGRAM-A Preventing gambling related harm in adolescents: developing a peer-led, social network Intervention
PI: Dr Catherine Best
Funded by: Medical Research Council

Evaluating the Impact of Minimum Unit Pricing in Scotland: Observational Study of Small Retailers
PI:
Funded by: NHS Health Scotland

Young adult’s perceptions of alcohol packaging as a form of promotion, and how it could be used more effectively to communicate health messaging
PI: Dr Crawford Moodie
Funded by: Alcohol Focus Scotland

Exploring Alcohol Sponsorship of Professional Sport in Scotland and the Frequency and Nature of Marketing Exposure in Televised Broadcasts
PI: Dr Nathan Critchlow
Funded by: Alcohol Focus Scotland

Improving the rate of bystander CPR in deprived communities: a development study
PI:
Funded by: Chief Scientist Office

Exploring Food Marketing Through Digital Media
PI: Dr Nathan Critchlow
Funded by: Cancer Research UK

360 Selfie: Capturing social, physical and environmental triggers relating to smoking cessation
PI: Dr Richard Purves
Funded by: Cancer Research UK

Computer Says No - Harnessing the gaming community to promote health messages for cancer prevention
PI: Dr Richard Purves
Funded by: Cancer Research UK

Evaluating whether the Loi Evin regulations reduce exposure to alcohol marketing
PI: Dr Richard Purves
Funded by: Scottish Health Action on Alcohol Problems and Institute of Alcohol Studies

Young people, alcohol packaging and digital media
PI: Dr Richard Purves
Funded by: Alcohol Research UK

Outputs (54)

Outputs

Article

de Vocht F, McQuire C, Ferraro C, Williams P, Henney M, Angus C, Egan M, Mohan A, Purves R, Maani N, Shortt N, Mahon L, Crompton G, O'Donnell R, Nicholls J, Bauld L & Fitzgerald N (2022) Impact of public health team engagement in alcohol licensing on health and crime outcomes in England and Scotland: A comparative timeseries study between 2012 and 2019. The Lancet Regional Health Europe, 20, Art. No.: 100450. https://doi.org/10.1016/j.lanepe.2022.100450

Research Report

Purves RI & Critchlow N (2021) Alcohol marketing during the 2020 Six Nations Championship. Scottish Health Action on Alcohol Problems (SHAAP), Institute of Alcohol Studies (IAS) and Alcohol Action Ireland (AAI). Edinburgh. https://shaap.org.uk/downloads/reports-and-briefings/364-alcohol-marketing-2021.html

Article

Wardle H, Donnachie C, Critchlow N, Brown A, Bunn C, Dobbie F, Gray C, Mitchell D, Purves R, Reith G, Stead M & Hunt K (2021) The impact of the initial Covid-19 lockdown upon regular sports bettors in Britain: findings from a cross-sectional online study. Addictive Behaviors, 118, Art. No.: 106876. https://doi.org/10.1016/j.addbeh.2021.106876

Research Report

Stead M, Hitchman SC, Angus K, Aleyan S, Ford A, MacKintosh AM, Purves R, Mitchell D, Hammond D, Fong GT, Driezen P, Reid J, Craig L, Chung-Hall J & Cummings KM (2021) E-cigarette marketing in the UK: evidence from adult and youth surveys and policy compliance studies. Cancer Research UK. London. https://www.cancerresearchuk.org/sites/default/files/e-cigarette_marketing_in_the_uk_fullreport_march_2021.pdf

Article

Brown A, O'Donnell R, Eadie D, Purves R, Sweeting H, Ford A, Bauld L & Hunt K (2021) Initial views and experiences of vaping in prisons: a qualitative study with people in custody preparing for the imminent implementation of Scotland's prison smokefree policy. Nicotine and Tobacco Research, 23 (3), pp. 543-549. https://doi.org/10.1093/ntr/ntaa088

Article

Hunt K, Critchlow N, Brown A, Bunn C, Dobbie F, Donnachie C, Gray C, Purves R, Reith G, Stead M, Mitchell D & Wardle H (2020) Protocol for a mixed-method investigation of the impact of the Covid-19 pandemic and gambling practices, experiences and marketing in the UK: the "Betting and gaming Covid-19 impact study". International Journal of Environmental Research and Public Health, 17 (22), Art. No.: 8449. https://doi.org/10.3390/ijerph17228449

Article

Wardle H, Banks J, Bebbington P, Blank L, Bowden Jones OBE H, Bramley S, Bunn C, Casey E, Cassidy R, Chamberlain SR, Close J, Critchlow N, Dobbie F, Hunt K & Purves R (2020) Open letter from UK based academic scientists to the secretaries of state for digital, culture, media and sport and for health and social care regarding the need for independent funding for the prevention and treatment of gambling harms. BMJ, 370, Art. No.: m2613. https://doi.org/10.1136/bmj.m2613

Research Report

Stead M, Critchlow N, Eadie D, Fitzgerald N, Angus K, Purves R, McKell J, Marie MacKintosh A, Mitchell H, Sumpter C & Angus C (2020) Evaluating the impact of alcohol minimum unit pricing in Scotland: Observational study of small retailers. NHS Health Scotland/Public Health Scotland. Stirling. https://www.stir.ac.uk/media/stirling/services/faculties/sport-and-health-sciences/research/documents/MUP-evaluation-Small-Convenience-Stores-report.pdf

Policy Document

Haw S, Currie D, Eadie D, Pearce J, MacGregor A, Stead M, Amos A, Best C, Wilson M, Cherrie M, Purves R, Ozakinci G & Marie MacKintosh A (2020) Tobacco point-of-sale displays, brand awareness, and smoking and vaping among young people in Scotland Insights for policymakers from the DISPLAY project In. University of Stirling. Stirling. https://www.stir.ac.uk/research/public-policy-hub/policy-briefings/

Article

Fitzgerald N, Egan M, de Vocht F, Angus C, Nicholls J, Shortt N, Nichols T, Maani Hessari N, McQuire C, Purves R, Critchlow N, Mohan A, Mahon L, Sumpter C & Bauld L (2018) Exploring the impact of public health teams on alcohol premises licensing in England and Scotland (ExILEnS): procotol for a mixed methods natural experiment evaluation. BMC Medical Research Methodology, 18 (1), Art. No.: 123. https://doi.org/10.1186/s12874-018-0573-z

Conference Proceeding

Stead M, Eadie D, Purves R, Haw S, Pierce J, Amos A, Best C & Ford A (2018) Point of sale display ban in Scotland: retailers' views of the effects on customer transactions, sales, youth and feelings about selling tobacco. In: 17th World Conference on Tobacco or Health Abstract Book. Tobacco Induced Diseases, 16 (Supplement 1) 17th World Conference on Tobacco or Health, Cape Town, South Africa, 07.03.2018-09.03.2018. Heraklion, Crete, Greece: International Society for the Prevention of Tobacco Induced Diseases, p. A184. https://doi.org/10.18332/tid/84248

Book Chapter

Purves R (2017) Creating Powerful Brands. In: Lyons A, McCreanor T, Goodwin I & Moewaka BH (eds.) Youth Drinking Cultures in a Digital World: Alcohol, Social Media and Cultures of Intoxication. Routledge Studies in Public Health. Abingdon, Oxon: Routledge, pp. 14-163. https://www.routledge.com/Youth-Drinking-Cultures-in-a-Digital-World-Alcohol-Social-Media-and-Cultures/Lyons-McCreanor-Goodwin-Moewaka-Barnes/p/book/9781138959040; https://doi.org/10.4324/9781315660844

Article

Adams J, Goffe L, Adamson A, Halligan J, O'Brien N, Purves R, Stead M, Stocken D & White M (2015) Prevalence and socio-demographic correlates of cooking skills in UK adults: cross-sectional analysis of data from the UK National Diet and Nutrition Survey. International Journal of Behavioral Nutrition and Physical Activity, 12 (1), Art. No.: 99. https://doi.org/10.1186/s12966-015-0261-x

Research Report

De Andrade M, Hastings G, Angus K, Dixon D & Purves R (2013) The Marketing of Electronic Cigarettes in the UK. Cancer Research UK. University of Stirling. http://www.cancerresearchuk.org/prod_consump/groups/cr_common/@nre/@pol/documents/generalcontent/cr_115991.pdf

Article

Stead M, Moodie C, Angus K, Bauld L, McNeill A, Thomas J, Hastings G, Hinds K, O'Mara-Eves A, Kwan I, Purves R & Bryce S (2013) Is Consumer Response to Plain/Standardised Tobacco Packaging Consistent with Framework Convention on Tobacco Control Guidelines? A Systematic Review of Quantitative Studies. PLoS ONE, 8 (10), Art. No.: e75919. https://doi.org/10.1371/journal.pone.0075919

Technical Report

Angus K, Cairns G, Purves R, Bryce S, MacDonald L & Gordon R (2013) Systematic literature review to examine the evidence for the effectiveness of interventions that use theories and models of behaviour change: towards the prevention and control of communicable diseases. Institute for Social Marketing. Insights into health communication. European Centre for Disease Prevention and Control. http://ecdc.europa.eu/en/publications/Publications/health-communication-behaviour-change-literature-review.pdf

Technical Report

Anderson W, Gilmore SI, Bauld L, Bellis M, Brown KA, Drummond C, Gillan E, Hastings G, Hughes E, Irving C, Parsons H, Altwarg H, Langford A, Ludbrook A, Purves R & Stead M (2013) Health First: An evidence-based alcohol strategy for the UK. British Liver Trust. University of Stirling. www.stir.ac.uk/management/about/social-marketing.

Research Report

Cairns G, Purves R, Bryce S, McKell J, Gordon R & Angus K (2011) Investigating the effectiveness of education in relation to alcohol: A systematic investigation of critical elements for optimum effectiveness of promising approaches and delivery methods in school and family linked alcohol education. Alcohol Research UK. University of Stirling Institute for Social Marketing / Open University. http://alcoholresearchuk.org/2011/09/30/investigating-the-effectiveness-of-education-in-relation-to-alcohol/

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