Dr Richard Purves

Research Fellow

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Dr Richard Purves

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About me

After completing his first degree in Criminology and Psychology at the University of Teesside, Richard went on to complete a postgraduate MSc in Research (Education) at the University of Edinburgh. Richard previously worked as a Research Associate at the Centre for Research in Education, Inclusion and Diversity at Moray House School of Education in Edinburgh and joined ISM in November 2010 to work on a project investigating the effectiveness of education in relation to alcohol. Richard completed his PhD at the University of Edinburgh in 2013. Since joining ISM Richard has worked extensively in the area of alcohol marketing and policy and the impact of commercial marketing on addictive behaviours (gambling, tobacco, online gaming).

Event / Presentation

Understanding the role of alcohol in football cultures

Cheers and Chants: The relationship between alcohol and football

Keep smiling…they’ll drink bucket loads of the stuff: Tobacco and alcohol marketing.

Probably… A frequency analysis of alcohol marketing in televised broadcasts of the UEFA EURO 2016 football tournament.

“You wouldn’t want to be caught drinking that if you were a guy” Alcohol brands, youth identity and social networking sites

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