After completing his first degree in Criminology and Psychology at the University of Teesside, Richard went on to complete a postgraduate MSc in Research (Education) at the University of Edinburgh. Richard previously worked as a Research Associate at the Centre for Research in Education, Inclusion and Diversity at Moray House School of Education in Edinburgh and joined ISM in November 2010 to work on a project investigating the effectiveness of education in relation to alcohol. Richard completed his PhD at the University of Edinburgh in 2013.
Since joining ISM Richard has worked extensively in the area of alcohol marketing and policy and the impact of commercial marketing on addictive behaviours (gambling, tobacco, online gaming).
Event / Presentation
Understanding the role of alcohol in football cultures
Cheers and Chants: The relationship between alcohol and football
Keep smiling…they’ll drink bucket loads of the stuff: Tobacco and alcohol marketing.
Probably… A frequency analysis of alcohol marketing in televised broadcasts of the UEFA EURO 2016 football tournament.
“You wouldn’t want to be caught drinking that if you were a guy” Alcohol brands, youth identity and social networking sites
Hunt K, Brown A, Eadie D, McMeekin N, Boyd K, Bauld L, Conaglen P, Craig P, Demou E, Leyland A, Purves R, Dobson R, Mitchell D, O’Donnell R & Semple S (2021) Evaluating progress towards, and impacts of, implementation of smoke-free prisons in Scotland: the mixed methods Tobacco in Prisons Study (TIPs). Public Health Research.
Wardle H, Donnachie C, Critchlow N, Brown A, Bunn C, Dobbie F, Gray C, Mitchell D, Purves R, Reith G, Stead M & Hunt K (2021) The impact of the initial Covid-19 lockdown upon regular sports bettors in Britain: findings from a cross-sectional online study. Addictive Behaviors, 118, Art. No.: 106876. https://doi.org/10.1016/j.addbeh.2021.106876
Stead M, Ford A, Angus K, MacKintosh AM, Purves R & Mitchell D (2021) E-cigarette advertising in the UK: a content analysis of traditional and social media advertising to observe compliance with current regulations. Nicotine and Tobacco Research. https://doi.org/10.1093/ntr/ntab075
Brown A, O'Donnell R, Eadie D, Purves R, Sweeting H, Ford A, Bauld L & Hunt K (2021) Initial views and experiences of vaping in prison: a qualitative study with people in custody preparing for the imminent implementation of Scotland's prison smokefree policy. Nicotine and Tobacco Research, 23 (3), pp. 543-549. https://doi.org/10.1093/ntr/ntaa088
Stead M, Hitchman SC, Angus K, Aleyan S, Ford A, MacKintosh AM, Purves R, Mitchell D, Hammond D, Fong GT, Driezen P, Reid J, Craig L, Chung-Hall J, Cummings KM, Thrasher JF, Jin Cho Y, Cowell C, Coker T, Bullock S, Vohra J & Froguel A (2021) E-cigarette marketing in the UK: evidence from adult and youth surveys and policy compliance studies. Cancer Research UK. London. https://www.cancerresearchuk.org/sites/default/files/e-cigarette_marketing_in_the_uk_fullreport_march_2021.pdf
Jones D, Moodie C, Purves RI, Fitzgerald N & Crockett R (2021) Health information, messaging and warnings on alcohol packaging: a focus group study with young adult drinkers in Scotland. Addiction Research & Theory. https://doi.org/10.1080/16066359.2021.1884229
Moodie C, O’Donnell R, Fleming J, Purves R, McKell J & Dobbie F (2020) Extending health messaging to the consumption experience: a focus group study exploring smokers' perceptions of health warnings on cigarettes. Addiction Research and Theory, 28 (4), pp. 328-334. https://doi.org/10.1080/16066359.2019.1653861
Hunt K, Critchlow N, Brown A, Bunn C, Dobbie F, Donnachie C, Gray C, Purves R, Reith G, Stead M, Mitchell D & Wardle H (2020) Protocol for a mixed-method investigation of the impact of the Covid-19 pandemic and gambling practices, experiences and marketing in the UK: the "Betting and gaming Covid-19 impact study". International Journal of Environmental Research and Public Health, 17 (22), Art. No.: 8449. https://doi.org/10.3390/ijerph17228449
Brown A, Hunt K, Eadie D, Purves R & Mohan A (2020) Perspectives on smokefree prison policy among people in custody in Scotland. International Journal of Prisoner Health. https://doi.org/10.1108/IJPH-12-2019-0065
Wardle H, Banks J, Bebbington P, Blank L, Bowden Jones OBE H, Bramley S, Bunn C, Casey E, Cassidy R, Chamberlain SR, Close J, Critchlow N, Dobbie F, Hunt K & Purves R (2020) Open letter from UK based academic scientists to the secretaries of state for digital, culture, media and sport and for health and social care regarding the need for independent funding for the prevention and treatment of gambling harms. BMJ, 370, Art. No.: m2613. https://doi.org/10.1136/bmj.m2613
Purves R, Critchlow N, Morgan A, Stead M & Dobbie F (2020) Examining the frequency and nature of gambling marketing in televised broadcasts of professional sporting events in the United Kingdom. Public Health, 184, pp. 71-78. https://doi.org/10.1016/j.puhe.2020.02.012
Goodman W, Jackson SE, McFerran E, Purves R, Redpath I & Beeken RJ (2020) Association of Video Game Use With Body Mass Index and Other Energy-Balance Behaviors in Children. JAMA Pediatrics, 174 (6), pp. 563-572. https://doi.org/10.1001/jamapediatrics.2020.0202
Stead M, Critchlow N, Eadie D, Fitzgerald N, Angus K, Purves R, McKell J, Marie MacKintosh A, Mitchell H, Sumpter C & Angus C (2020) Evaluating the impact of alcohol minimum unit pricing in Scotland: Observational study of small retailers. NHS Health Scotland/Public Health Scotland. Stirling. https://www.stir.ac.uk/media/stirling/services/faculties/sport-and-health-sciences/research/documents/MUP-evaluation-Small-Convenience-Stores-report.pdf
Critchlow N, Stead M, Moodie C, Purves R, Newall PW, Reith G, Morgan A & Dobbie F (2020) The Effect of Gambling Marketing and Advertising on Children, Young People and Vulnerable People. GambleAware. London. https://about.gambleaware.org/research/research-publications/children-and-young-people/
Haw S, Currie D, Eadie D, Pearce J, MacGregor A, Stead M, Amos A, Best C, Wilson M, Cherrie M, Purves R, Ozakinci G & MacKintosh AM (2020) The impact of the point-of-sale tobacco display ban on young people in Scotland: before-and-after study. Public Health Research, 8 (1). https://doi.org/10.3310/phr08010
Haw S, Currie D, Eadie D, Pearce J, MacGregor A, Stead M, Amos A, Best C, Wilson M, Cherrie M, Purves R, Ozakinci G & Marie MacKintosh A (2020) Tobacco point-of-sale displays, brand awareness, and smoking and vaping among young people in Scotland Insights for policymakers from the DISPLAY project In. University of Stirling. Stirling. https://www.stir.ac.uk/research/public-policy-hub/policy-briefings/
Dobbie F, Purves R, McKell J, Dougall N, Campbell R, White J, Amos A, Moore L & Bauld L (2019) Implementation of a peer-led school based smoking prevention programme: a mixed methods process evaluation. BMC Public Health, 19 (1), Art. No.: 742. https://doi.org/10.1186/s12889-019-7112-7
Purves RI, Moodie C, Eadie D & Stead M (2019) The Response of Retailers in Scotland to the Standardised Packaging of Tobacco Products Regulations and Tobacco Products Directive. Nicotine & Tobacco Research, 21 (3), pp. 309-313. https://doi.org/10.1093/ntr/nty181
Fitzgerald N, Egan M, de Vocht F, Angus C, Nicholls J, Shortt N, Nichols T, Maani Hessari N, McQuire C, Purves R, Critchlow N, Mohan A, Mahon L, Sumpter C & Bauld L (2018) Exploring the impact of public health teams on alcohol premises licensing in England and Scotland (ExILEnS): procotol for a mixed methods natural experiment evaluation. BMC Medical Research Methodology, 18 (1), Art. No.: 123. https://doi.org/10.1186/s12874-018-0573-z
Moodie C, Ford A, Dobbie F, Thrasher JF, McKell J & Purves R (2018) The Power of Product Innovation: Smokers' Perceptions of Capsule Cigarettes. Nicotine and Tobacco Research, 20 (9), pp. 1157-1160. https://doi.org/10.1093/ntr/ntx195
Stead M, Eadie D, Purves R, Moodie C & Haw S (2018) Tobacco companies' use of retailer incentives after a ban on point-of-sale tobacco displays in Scotland. Tobacco Control, 27 (4), pp. 414-419. https://doi.org/10.1136/tobaccocontrol-2017-053724
Eadie D, Best C, Stead M, MacKintosh AM, Critchlow N, Purves R, Pearce J, Currie D, Ozakinci G, Amos A, MacGregor A & Haw S (2018) Assessing Change in Tobacco Visibility at Point-of-sale Following a Display Ban. Tobacco Regulatory Science, 4 (3), pp. 10-28. https://doi.org/10.18001/TRS.4.3.2
Stead M, Eadie D, Purves R, Haw S, Pierce J, Amos A, Best C & Ford A (2018) Point of sale display ban in Scotland: retailers' views of the effects on customer transactions, sales, youth and feelings about selling tobacco. In: 17th World Conference on Tobacco or Health Abstract Book. Tobacco Induced Diseases, 16 (Supplement 1) 17th World Conference on Tobacco or Health, Cape Town, South Africa, 07.03.2018-09.03.2018. Heraklion, Crete, Greece: International Society for the Prevention of Tobacco Induced Diseases, p. A184. https://doi.org/10.18332/tid/84248
Purves R, Stead M & Eadie D (2018) "I Wouldn't Be Friends with Someone If They Were Liking Too Much Rubbish": A Qualitative Study of Alcohol Brands, Youth Identity and Social Media. International Journal of Environmental Research and Public Health, 15 (2), Art. No.: 349. https://doi.org/10.3390/ijerph15020349
Purves R, Critchlow N, Stead M, Adams J & Brown K (2017) Alcohol Marketing during the UEFA EURO 2016 Football Tournament: A Frequency Analysis. International Journal of Environmental Research and Public Health, 14 (7), Art. No.: 704. http://www.mdpi.com/1660-4601/14/7/704; https://doi.org/10.3390/ijerph14070704
Purves R (2017) Football’s unholy alliance with alcohol sends a dangerous message to young people. The Conversation. 27.04.2017. https://theconversation.com/footballs-unholy-alliance-with-alcohol-sends-a-dangerous-message-to-young-people-76721
Purves R (2017) Creating Powerful Brands. In: Lyons A, McCreanor T, Goodwin I & Moewaka BH (eds.) Youth Drinking Cultures in a Digital World: Alcohol, Social Media and Cultures of Intoxication. Routledge Studies in Public Health. Abingdon, Oxon: Routledge, pp. 14-163. https://www.routledge.com/Youth-Drinking-Cultures-in-a-Digital-World-Alcohol-Social-Media-and-Cultures/Lyons-McCreanor-Goodwin-Moewaka-Barnes/p/book/9781138959040; https://doi.org/10.4324/9781315660844
Stead M, Dobbie F, Angus K, Purves R, Reith G & MacDonald L (2016) The Online Bingo Boom in the UK: A Qualitative Examination of Its Appeal. PLoS ONE, 11 (5), Art. No.: e0154763. https://doi.org/10.1371/journal.pone.0154763
Ford A, Moodie C, Purves R & MacKintosh AM (2016) Adolescent girls and young adult women's perceptions of superslims cigarette packaging: a qualitative study. BMJ Open, 6 (1), Art. No.: e010102. https://doi.org/10.1136/bmjopen-2015-010102
Eadie D, Stead M, MacKintosh AM, MacDonald L, Purves R, Pearce J, Tisch C, van der Sluijs W, Amos A, MacGregor A & Haw S (2015) E-cigarette marketing in UK stores: An observational audit and retailers' views. BMJ Open, 5 (9), Art. No.: e008547. https://doi.org/10.1136/bmjopen-2015-008547
Adams J, Goffe L, Adamson A, Halligan J, O'Brien N, Purves R, Stead M, Stocken D & White M (2015) Prevalence and socio-demographic correlates of cooking skills in UK adults: cross-sectional analysis of data from the UK National Diet and Nutrition Survey. International Journal of Behavioral Nutrition and Physical Activity, 12 (1), Art. No.: 99. https://doi.org/10.1186/s12966-015-0261-x
Moodie C, Purves R, McKell J & De Andrade M (2015) Novel means of using cigarette packaging and cigarettes to communicate health risk and cessation messages: A qualitative study. International Journal of Mental Health and Addiction, 13 (3), pp. 333-344. https://doi.org/10.1007/s11469-014-9530-1
Moodie C, Ford A, MacKintosh AM & Purves R (2015) Are all cigarettes just the same? Female's perceptions of slim, coloured, aromatized and capsule cigarettes. Health Education Research, 30 (1), pp. 1-12. https://doi.org/10.1093/her/cyu063
Moodie C, Purves R, McKell J & De Andrade M (2014) Young women smokers' perceptions and use of counterfeit cigarettes: Would plain packaging make a difference?. Addiction Research and Theory, 22 (3), pp. 263-270. https://doi.org/10.3109/16066359.2013.836505
Purves R, Stead M & Eadie D (2014) "What are you meant to do when you see it everywhere?": Young people, alcohol packaging and digital media. Alcohol Research UK. Alcohol Research UK. http://alcoholresearchuk.org/downloads/finalReports/FinalReport_0120.pdf
De Andrade M, Hastings G, Angus K, Dixon D & Purves R (2013) The Marketing of Electronic Cigarettes in the UK. Cancer Research UK. University of Stirling. http://www.cancerresearchuk.org/prod_consump/groups/cr_common/@nre/@pol/documents/generalcontent/cr_115991.pdf
Stead M, Moodie C, Angus K, Bauld L, McNeill A, Thomas J, Hastings G, Hinds K, O'Mara-Eves A, Kwan I, Purves R & Bryce S (2013) Is Consumer Response to Plain/Standardised Tobacco Packaging Consistent with Framework Convention on Tobacco Control Guidelines? A Systematic Review of Quantitative Studies. PLoS ONE, 8 (10), Art. No.: e75919. https://doi.org/10.1371/journal.pone.0075919
Angus K, Cairns G, Purves R, Bryce S, MacDonald L & Gordon R (2013) Systematic literature review to examine the evidence for the effectiveness of interventions that use theories and models of behaviour change: towards the prevention and control of communicable diseases. Institute for Social Marketing. Insights into health communication. European Centre for Disease Prevention and Control. http://ecdc.europa.eu/en/publications/Publications/health-communication-behaviour-change-literature-review.pdf
Anderson W, Gilmore SI, Bauld L, Bellis M, Brown KA, Drummond C, Gillan E, Hastings G, Hughes E, Irving C, Parsons H, Altwarg H, Langford A, Ludbrook A, Purves R & Stead M (2013) Health First: An evidence-based alcohol strategy for the UK. British Liver Trust. University of Stirling. www.stir.ac.uk/management/about/social-marketing.
Cairns G, Purves R, Bryce S, McKell J, Gordon R & Angus K (2011) Investigating the effectiveness of education in relation to alcohol: A systematic investigation of critical elements for optimum effectiveness of promising approaches and delivery methods in school and family linked alcohol education. Alcohol Research UK. University of Stirling Institute for Social Marketing / Open University. http://alcoholresearchuk.org/2011/09/30/investigating-the-effectiveness-of-education-in-relation-to-alcohol/
Purves R, Riddell S & Weedon E (2008) The development of care co-ordination services in Scotland: a report to Care Co-ordination Network UK. Care Co-ordination Network UK. Care Co-ordination Network UK. http://www.docs.hss.ed.ac.uk/education/creid/Reports/18_CareCoordination_FinalRpt.pdf