Dr Richard Purves

Research Fellow

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Dr Richard Purves

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About me

After completing his first degree in Criminology and Psychology at the University of Teesside, Richard went on to complete a postgraduate MSc in Research (Education) at the University of Edinburgh. Richard previously worked as a Research Associate at the Centre for Research in Education, Inclusion and Diversity at Moray House School of Education in Edinburgh and joined ISM in November 2010 to work on a project investigating the effectiveness of education in relation to alcohol. Richard completed his PhD at the University of Edinburgh in 2013. Since joining ISM Richard has worked extensively in the area of alcohol marketing and policy and the impact of commercial marketing on addictive behaviours (gambling, tobacco, online gaming).

Event / Presentation

Understanding the role of alcohol in football cultures - Supporters Direct Scotland Supporters' Summit

Cheers and Chants: The relationship between alcohol and football

Keep smiling…they’ll drink bucket loads of the stuff: Tobacco and alcohol marketing.

Probably… A frequency analysis of alcohol marketing in televised broadcasts of the UEFA EURO 2016 football tournament.

“You wouldn’t want to be caught drinking that if you were a guy” Alcohol brands, youth identity and social networking sites

Alcohol Marketing during the Six Nations Championship: Implications for Ireland's alcohol policy

Alcohol Sponsorship during the EURO 2016 tournament and 2020 Six Nations Championship,
Celebration Research Seminar for Dr Eric Carlin - FORMER DIRECTOR OF Scottish Health Action on Alcohol Problems (SHAAP).

Exploring alcohol sponsorship in professional football and rugby union in Scotland
Oral presentation given at the Global Alcohol Policy Conference, Dublin, March 2020.

Report launch: 'Alcohol marketing during the 2020 Six Nations Championship'
A webinar organised by Institute of Alcohol Studies to launch the findings and discuss implications of the University of Stirling's publication on Six Nations alcohol marketing.

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