Citation Purves R (2017) Football’s unholy alliance with alcohol sends a dangerous message to young people. The Conversation. 27.04.2017. https://theconversation.com/footballs-unholy-alliance-with-alcohol-sends-a-dangerous-message-to-young-people-76721
Abstract First paragraph: Last year, as 24 football-mad nations across Europe cheered on their heroes, and Portugal battled their way to UEFA Euro 2016 glory, do you remember seeing any alcohol marketing pitch-side? Chances are you probably did. If you normally watch football in the UK, nothing remarkable in that, you might think. Except that the French have a law, known as “Loi Évin”, that specifically prohibits using sporting events as a platform for promoting alcohol.