Project

Young people, alcohol packaging and digital media

Funded by Alcohol Research UK.

Total award value £41,802.00

People (1)

People

Dr Richard Purves
Dr Richard Purves

Senior Research Fellow, ISM

Outputs (3)

Outputs

Book Chapter

Purves R (2017) Creating Powerful Brands. In: Lyons A, McCreanor T, Goodwin I & Moewaka BH (eds.) Youth Drinking Cultures in a Digital World: Alcohol, Social Media and Cultures of Intoxication. Routledge Studies in Public Health. Abingdon, Oxon: Routledge, pp. 14-163. https://www.routledge.com/Youth-Drinking-Cultures-in-a-Digital-World-Alcohol-Social-Media-and-Cultures/Lyons-McCreanor-Goodwin-Moewaka-Barnes/p/book/9781138959040; https://doi.org/10.4324/9781315660844