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BA (Hons) Marketing

UCAS Code N500 Part-time study available Fast-track your degree Study abroad opportunities

Stand out from the crowd with a Marketing degree from The University of Stirling.

Key facts

  • Award BA (Hons)
  • Start date September or January
  • Duration 48 months or 36 months
  • Mode of study Part-time, Full-time, Campus based

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer-base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

The University of Stirling’s Marketing course is ranked 2nd in Scotland and top 10 in the UK for the quality of our Marketing degree (Complete University Guide 2019). This is thanks to our research-led teaching and close ties to industry. We understand the need to prepare you for the rapidly-shifting landscape of marketing in an age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication.

You’ll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects – creating a tailored degree that will give you an edge in the field you’re most passionate about. With a 90% student satisfaction rate* and graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.

Chartered Institute of Marketing Graduate Gateway Logo

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Stirling has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degree which ensures we're equipping students with the best opportunities for a successful marketing career.

  • Top reasons to study with us
  • Year 1 entry – Four-year honours

    SQA Highers
    ABBB – one sitting
    AABB – two sittings

    GCE A-levels
    BBB

    IB Diploma
    32

    BTEC (Level 3)
    DDM

  • Year 2 entry – Three-year honours

    SQA Advanced Highers
    ABB

    GCE A-levels
    ABB

    IB Diploma
    35

  • Other qualifications

    Scottish HNC/HND
    Year one Minimum entry – Bs in graded units

    English, Welsh and Northern Irish HNC/HND
    English, Welsh and NI HNC/D – Merits and Distinctions

    Foundation Apprenticeships
    Considered to be equivalent to 1 Higher at Grade B

  • Advanced entry

    Advanced entry may be possible with an HNC/D in a related subject. For information on accepted courses please consult our Advanced Entry pages.

  • Additional information

    General entrance requirements apply

    If you’ve taken exams over two sittings, repeated an exam, or been upgraded, the entrance requirements may be higher.

    Mathematics Standard Grade (3), National 5 (C), Intermediate 2 (C), GCSE (C) or equivalent. If examinations are taken over two sittings, or there are repeats or upgrades, the entrance requirements may be higher.

  • Other routes of entry

    Access courses and other UK/EU and international qualifications are also welcomed.

    INTO University of Stirling offers an International Foundation programme for international students who don’t meet the required academic and English-language criteria. This course offers a pathway to study at the University of Stirling through an excellent teaching and learning experience in the high-quality study facilities on campus.

    International Foundation 

    Successful completion of the International Foundation in Business, Finance, Economics and Marketing to the required standard provides direct entry to year two of a range of BA Honours programmes, including Accounting (either as single honours or as combined honours with Business Law, Business Studies, Economics, Finance or Marketing).

    Subject to additional entry qualifications. year 3 entry to the BA Honours in Accounting and the BA Honours in Finance and Investment is also available to INTO International Foundation students via the Integrated International Year Two pathway.

    For more information, and to apply, visit INTO University of Stirling.

  • English language requirements

    If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

    • IELTS - 6.0 with 5.5 minimum in each skill
    • Cambridge Certificate of Proficiency in English (CPE): Grade C
    • Cambridge Certificate of Advanced English (CAE): Grade C
    • Pearson Test of English (Academic): 54 with 51 in each component
    • IBT TOEFL: 80 with no subtest less than 17

    More information on our English language requirements

    Pre-sessional English language courses

    If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

    Find out more about our pre-sessional English language courses

You can study Marketing as a four-year single honour degree or take it in combination with one of 10 other courses to achieve a combined honours degree. In your first year, you’ll learn about the general principles of industry, management and marketing – foundations you’ll build on later in the degree. In your final year you’ll be prepared to undertake a Marketing and Retail Consultancy project, designed to engage you with front-line business practices.

Modules

The module details given below are subject to change as the University regularly revises and refreshes the curriculum of our taught programmes. The modules outlined below represent those offered in 2018/19 on this course of study.

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Course details

  • Teaching

    You’ll be taught through a range of engaging lectures, seminars and workshops, all of which use a variety of different approaches. Some modules may involve the use of computer-based simulations or the chance to deal with real-world marketing problems undertaken for client organisations. Some teaching is also delivered by guest lecturers, who bring their expertise directly to you and deepen your understanding of marketing on the front-line of the business world. 

  • Assessment

    Assessment is through a combination of coursework and formal examinations. You’ll also be graded on your final-year dissertation – a comprehensive body of work focused on a particular aspect of retail you’re interested in.

  • Study abroad

    You have the option of spending Semester 5 or 6 studying abroad under the ERASMUS European exchange programme, or exchanges administered through the University’s Study Abroad Office to destinations in the USA, Canada, Australia, Asia and various European countries. Students who wish to combine languages with their Marketing degree may take the International Management Studies degree, where it is possible to spend up to two years in Europe.

    Find out more about studying abroad.

  • Contact
  • Fees and costs

    Fees shown are per year (Fees are different for each course)

      2018/19 2019/20

    Scottish/EU Students

    Although you’re liable for annual tuition fees, students domiciled in Scotland or the EU will be able to apply to the Student Awards Agency for Scotland (SAAS) to have tuition fees paid by the Scottish government on their behalf. If you’re unsure of your fee status, you can check your eligibility online.

    You will be liable to pay tuition fees for every year you’re in attendance, and your fees will be held level upon entry. Please note if you need to extend your period of study, you may be liable for an additional fee.

    Important note for EU students

    The Scottish Government has confirmed that EU students enrolling in the 2018 and 2019 academic year will be entitled to free tuition fees in Scotland. EU Students will retain that status for the duration of their four year degree. The future fee status of EU students enrolling in UK universities will depend on the timing and terms of the UK’s exit from the European Union. The University will make decisions on fee levels for EU students enrolling in 2020 when further guidance is available from the Scottish and UK governments, and will publicise information about fee levels and financial support available on the University website.

    While students should be aware this may mean a change from the current position where EU students are treated with equivalence to Scottish students, it is also important to note that any changes would also require changes to existing UK and Scottish legislation. Current indications are that the UK would leave the EU at the earliest in 2020, so any changes would not take effect before the academic year 2020/21.

    £1,820*

    *This tuition fee is set by the Scottish Government, and may be subject to change.

    £1,820*

    Students from England, Wales and Northern Ireland

    If you’re domiciled in England, Wales or Northern Ireland, you’ll be able to apply for financial assistance, including a loan to cover the full cost of your tuition fees, from your relevant funding body.

    You will be liable to pay tuition fees for every year you’re in attendance, and your fees will be held level upon entry. Please note if you need to extend your period of study, you may be liable for an additional fee.

    If you successfully complete Years 1-3 of your course, you will also be eligible to receive an Honours Year Scholarship valued at £9,250 to cover the tuition fee costs of your fourth and final year of study. Learn more about the Honours Year Scholarship.

    There is additional funding available for students from England, Wales and Northern Ireland – please see Funding opportunities below.

    £9,250 £9,250

    Overseas (Non-EU) Students

    You will be liable to pay fees for every year you’re in attendance, and your fees will be held level upon entry. Please note if you need to extend your period of study, you may be liable for an additional fee.

    £12,140 £12,450

    You should expect to pay fees for every year you attend. Fees are subject to revision and may increase annually. Students on programmes of study of more than one year should take this into account when applying.

  • Funding opportunities

    Students domiciled in Scotland and the EU

    The University of Stirling offers undergraduate funding opportunities for students domiciled in Scotland or the EU. To find out if you’re eligible to apply for an award, use our scholarship finder.

    Students domiciled in England, Wales and Northern Ireland (RUK)

    Eligible students domiciled in England, Wales and Northern Ireland will be able to receive the University’s Undergraduate Choice Scholarship, which offers a £1,000 cash award for Years 1-3 of study to eligible students coming to us with a minimum of AAB at A-level or equivalent

    Alternatively, the Undergraduate Merit Scholarship offers a £1,000 cash award for Years 1-3 of study to eligible students coming to us with a minimum of AAB at A-level or equivalent.

    You don’t need to apply for these awards - we’ll automatically identify your eligibility as part of the admissions process.

    To explore other scholarships and learn more about funding opportunities, use our scholarship finder.

    Students domiciled overseas

    The University of Stirling offers generous undergraduate funding opportunities for overseas students. To find out if you’re eligible to apply for an award, use our scholarship finder.

  • Additional costs

    If you choose to attend your graduation ceremony, you will be liable for an additional charge. There is no charge if you wish to graduate in absentia. Learn more about additional fees.

  • Cost of living

    If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income.

    EU and overseas students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support.

    Find out about the cost of living for students at Stirling.

  • Payment options

    We aim to be as flexible as possible, and offer a wide range of payment methods - including the option to pay fees by instalments. Learn more about how to pay.

What jobs can I get with a Marketing degree?

A degree in Marketing can become your key to a specialised marketing career or a more general management career in a wide range of public, private and voluntary sectors. You’ll acquire a comprehensive range of analytical, problem-solving and professional skills which are increasingly valued in industry, commerce, education, government and non-profit making organisations.

We give you an edge in the job market with our range of specialist career services – from Alumni Mentoring to the innovative Flying Start Leadership Programme. Find out more about how we prepare you for the world of work.

  • Over 97% of University of Stirling undergraduate leavers are in employment or further study within six months of graduating (HESA DLHE 2016/17).
  • We’re members of the Marketing Society Scotland – strengthening our bond with industry and business.
  • Marketing graduates from Stirling are working for high-profile organisations and businesses in more than 20 different countries.

Good Marketing courses open the door to a wealth of job opportunities, and a degree in Marketing is becoming increasingly valuable as the range of promotional outlets and techniques available to businesses continues to evolve. Marketing graduates from the University of Stirling have started their careers in some of the following roles:

  • Digital Marketing Manager, Tesco Bank
  • Marketing and Sales Executive, Scottish Media Group
  • UK Retail Marketing Graduate Programme, RBS
  • Sales and Services Assistant, Intelligent Finance

Other graduates have forged careers with some of the following organisations:

  • Adidas
  • Heineken
  • BBC
  • Nestle
  • Arsenal F.C.
  • Hewlett Packard
  • Employability skills

    Your employability is one of our highest priorities, and we want to make sure you have every possible advantage when you enter the job market. Our module in Professional Development and Practice places a special focus on preparing you for the workplace, and our overall focus on personal and professional development is designed to help you achieve your career ambitions.

    Your studies will equip you with skills in the following areas, plus many more:

    • Teamwork
    • Research and analysis
    • Communication
    • Business/commercial awareness
    • Time-management
    • Independent learning

    Star Marketing Student of the Year Awards

    Our students participate annually in the Star Marketing Student of the Year competition organised by the Marketing Society. University of Stirling Marketing students have won the prestigious award three times in the last six years, competing with students from universities across Scotland. The award sponsor Maxxium (a premium liqueur and spirit brand based in Stirling) organises an Apprentice day looking for the most commercially aware and industry ready student. The winner wins a three month paid placement at Maxxium. 

Jenny Brass
The academic staff and the teaching at Stirling are second to none. Staff are supportive and encouraging and give you an environment to flourish in.
Jenny Brass
Scotland BA (Hons) Human Resource Management and Marketing
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During my final two years in the Stirling Management School, I have benefited from smaller class sizes. This has allowed students to have a valuable relationship with module coordinators and allow them to provide students with effective assistance when required.
James Swanson
BA (Hons) Marketing
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