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MSc Sport Management

Kick-start your sports career with a Masters from the Times and Sunday Times Good University Guide Sports University of the Year 2020. Our Masters includes a sports internship, allowing you to gain valuable professional experience.

Sport Management

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Key facts

  • Award Masters / MSc, Postgraduate Diploma, Postgraduate Certificate
  • Start date October
  • Duration MSc full-time: 12 months, MSc part-time: 24 months
  • Mode of study Part-time, Full-time, Campus based, Stand-alone modules

Join our webinar on 29 April 2020 to find out more about our MSc Sport Management course and get answers to any questions you might have about studying at Stirling.

Kick-start your career in the sports industry with our highly-rated Masters degree in Sport Management.

Attracting students from all over the world, this unique course is designed to meet the sport sector’s need for well-qualified managers who can combine management and financial skills with a specialist knowledge in the field. You’ll learn how to apply your insights to the inherent challenges of sport management – from conducting research into event planning, to advising organisations on the impact of policy changes.

The course is taught by leading experts in the subject, whose research helps to ensure you’re being taught about the most up-to-date industry trends. You’ll also have invaluable opportunities to undertake an internship with a sporting organisation and organise a local sports event with our industry partners. By the time you graduate, you’ll be well equipped to turn your passion for sport into your profession.

  • Top reasons to study with us
  • Course objectives

    The objective of our MSc Sport Management is to help you acquire the necessary knowledge, understanding and skills you to need become an effective manager in a range of sport settings. After graduating you’ll be able to:

    • identify and evaluate recent changes in sport participation and policies, and their implications for sport management practices
    • apply management theory to the context of managing sport organisations
    • conduct research into sport issues relevant to managing and developing sport organisations and events
    Professional connections

    Our course tutors include trustees of National Governing Bodies of Sport, sport managers with vast professional experience and staff who actively consult with international sport organisations. These connections add up to give you a unique insight into real life practice and access to a vast network of industry contacts.

    Sport is in our DNA

    As Scotland’s University for Sporting Excellence, we’ve developed an international reputation for delivering sport courses that get results. We bring together leading academics to deliver high-quality teaching in a range of areas – with a primary focus on your future employability. We’re closely aligned with many sports bodies and have formal links with a growing number of organisations who can help to facilitate your learning. Our campus is also home to the National Tennis Centre, an Olympic-sized swimming pool, a golf course and a host of other five-star sports facilities.

    If you love sport, you’ll fit right in at the University of Stirling.

  • Work placements

    You’ll have the opportunity to work with a sport organisation during an internship, as well as organising and marketing a local sport event with Active Stirling. These real-world experiences will enable you to put your study into practice before you graduate and increase your employability in the sports sector.

  • Flexible learning

    If you’re interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email Graduate Admissions to discuss your course of study.

  • Research

    The University of Stirling’s Faculty of Health Sciences and Sport was ranked 1st in Scotland for Health Sciences in the most recent Research Excellence Framework (2014).

Alexandria Tsui
The practical side of the course, which involved planning and organising my own sports event, has provided me with first-hand experience of managing people, and engaging with sponsors and other organisations which will help me in my future career.
Alexandria Tsui
MSc Sport Management
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Rohan Puri
I was always interested in a Masters in Sports Management. Since the University of Stirling is rated highly for this course and is also Scotland’s University of Sporting Excellence, my decision was an easy one.
Rohan Puri
MSc Sport Management
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Lee Gallacher
I chose the University of Stirling for this course as it's in the top 10 in Europe for Masters in Sport Management. It's Scotland's University for Sporting Excellence and it as excellent sporting connections.
Lee Gallacher
MSc Sport Management
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