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MSc Sport Management

Redefine your sports career with a masters from Scotland’s University for Sporting Excellence. Our Masters includes a sports internship, allowing you to gain valuable professional experience.

Sport Management

Key facts

  • Award Masters / MSc, Postgraduate Diploma, Postgraduate Certificate
  • Start date September
  • Duration MSc full-time: 12 months, MSc part-time: 24 months
  • Mode of study Part-time, Full-time, Campus based

Kick-start your career in the sports industry with our highly-rated Masters degree in Sport Management.

Attracting students from all over the world, this unique course is designed to meet the sport sector’s need for well-qualified managers who can combine management and financial skills with a specialist knowledge in the field. You’ll learn how to apply your insights to the inherent challenges of sport management – from conducting research into event planning, to advising organisations on the impact of policy changes.

The course is taught by leading experts in the subject, whose research helps to ensure you’re being taught about the most up-to-date industry trends. You’ll also have invaluable opportunities to undertake an internship with a sporting organisation and organise a local sports event with our industry partners. By the time you graduate, you’ll be well equipped to turn your passion for sport into your profession.

  • Top reasons to study with us
  • Course objectives

    The objective of our MSc Sport Management is to help you acquire the necessary knowledge, understanding and skills you to need become an effective manager in a range of sport settings. After graduating you’ll be able to:

    • identify and evaluate recent changes in sport participation and policies, and their implications for sport management practices
    • apply management theory to the context of managing sport organisations
    • conduct research into sport issues relevant to managing and developing sport organisations and events
    Professional connections

    Our course tutors include trustees of National Governing Bodies of Sport, sport managers with vast professional experience and staff who actively consult with international sport organisations. These connections add up to give you a unique insight into real life practice and access to a vast network of industry contacts.

    Sport is in our DNA

    As Scotland’s University for Sporting Excellence, we’ve developed an international reputation for delivering sport courses that get results. We bring together leading academics to deliver high-quality teaching in a range of areas – with a primary focus on your future employability. We’re closely aligned with many sports bodies and have formal links with a growing number of organisations who can help to facilitate your learning. Our campus is also home to the National Tennis Centre, an Olympic-sized swimming pool, a golf course and a host of other five-star sports facilities.

    If you love sport, you’ll fit right in at the University of Stirling.

  • Work placements

    You’ll have the opportunity to work with a sport organisation during an internship, as well as organising and marketing a local sport event with Active Stirling. These real-world experiences will enable you to put your study into practice before you graduate and increase your employability in the sports sector.

  • Flexible learning

    If you’re interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email Graduate Admissions to discuss your course of study.

  • Research

    The University of Stirling’s Faculty of Health Sciences and Sport was ranked 1st in Scotland for Health Sciences in the most recent Research Excellence Framework (2014).

  • Academic requirements

    A minimum of a second class Honours degree (2:1 preferred) or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.

    INTO University of Stirling offers a Graduate Diploma for anyone who doesn’t meet the requirements for this course. If you successfully complete the Graduate Diploma in Business, Finance and Sport and meet the required progression grades, you will be guaranteed entry onto this Masters degree.

  • English language requirements

    If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

    • IELTS: 6.5 with 5.5 minimum in each skill
    • Cambridge Certificate of Proficiency in English (CPE): Grade C or above
    • Cambridge Certificate of Advanced English (CAE): Grade B or above
    • Pearson Test of English (Academic): 60 with 51 in each component
    • IBT TOEFL: 90 with no subtest less than 17

    More information on our English language requirements

  • Pre-sessional English language courses

    If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

    Find out more about our pre-sessional English language courses.

Get real experience of working in sport management as you earn a Masters from Scotland’s University for Sporting Excellence.

To earn your Sport Management Masters you’ll need to complete seven modules and a dissertation. Alternatively, you can graduate with a Postgraduate Certificate or Postgraduate Diploma by completing limited aspects of the course content.

Modules

The module details given below are subject to change as the University regularly revises and refreshes the curriculum of our taught programmes. The modules outlined below represent those offered in 2018/19 on this course of study.

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Course Details

  • Teaching

    Management concepts and theories will be taught in lectures, while theory will be applied through case study analysis, discussion with sport management practitioners, seminars and research.

    You’ll acquire “softer” management skills such as problem-solving, team-working, leadership, analysis, evaluation and presentation through a range of learning activities essential to becoming an effective manager.

  • Assessment

    The modules are mainly assessed by coursework and designed to encourage you to link theory to professional practice.

  • Course director
  • Key staff
    Ask an expert

    Jayne Donaldson

    Professor Jayne Donaldson explains why Stirling is the ideal place to study health sciences and sport.

    Ask an expert in health sciences and sport

  • Fees and costs

    Fees shown are per year (fees are different for each course)

      2018/19 2019/20

    Home/EU Students

    Fees shown are for full-time, one-year Masters course*

    If you’re domiciled in Scotland, you may be eligible to apply to the Students Award Agency for Scotland (SAAS) for a loan of up to £10,000 to cover your tuition fees and associated living costs. Students domiciled in the EU can also apply for tuition fee support, although may not be eligible to receive funding to support living costs.

    If you're domiciled in England, Wales and Northern Ireland, you should be eligible to apply for a loan from your regional body.

    English students apply for a loan of up to £10,609 per year as part of the UK Postgraduate Loan Scheme, Welsh students can apply for a non-means tested loan of up to £13,000 from the Welsh Government and Northern Irish students are eligible to apply for support of up to £5,500.

    *Fees for students who apply for a Postgraduate Diploma or Postgraduate Certificate will be paid on a pro-rata basis.

    If the course is taken over two years then the fee will be split evenly over the two years. Fees are not pro-rated for students who enrol on a Masters course and decide to exit with a Postgraduate Diploma - the full fee is charged.

    £4,700 TBC

    Overseas (Non-EU) Students

    Fees shown are for full-time, one-year Masters course. Fees for students who apply for a Postgraduate Diploma or Postgraduate Certificate will be paid on a pro-rata basis.

    If the course is taken over two years then the fee will be split evenly over the two years. Fees are not pro-rated for students who enrol on a Masters course and decide to exit with a Postgraduate Diploma - the full fee is charged.

    £15,250 £15,950

    Please note: You will be liable to pay tuition fees for every year you’re in attendance, and your fees will be held level upon entry. If you need to extend your period of study, you may be liable for an additional fee.

  • Scholarships
    Postgraduate Tuition Fee Loan

    This course is currently approved for PTFL (Postgraduate Tuition Fee Loan) funding from SAAS. Find out more about PTFL.

    Other sources of funding

    If you have the talent, ability and drive to study with us, we want to make sure you make the most of the opportunity – regardless of your financial circumstances. That’s why we offer a wide range of scholarships and funding opportunities available.

    To explore our scholarships and learn more about funding opportunities, use our scholarship finder.

  • Additional costs

    If you choose to attend your graduation ceremony, you will be liable for an additional charge. There is no charge if you wish to graduate in absentia. Learn more about additional fees.

  • Cost of living

    If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income.

    EU and overseas students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support. .

    Find out about the cost of living for students at Stirling

  • Payment options

    We aim to be as flexible as possible, and offer a wide range of payment methods - including the option to pay fees by instalments. Learn more about how to pay

This Masters will prepare you for a career in sport management with a local authority, commercial organisation or voluntary sports organisation like a governing body of sport. A key benefit of the course is that you will leave with an in-depth knowledge of management that could apply in other sectors too.

  • Get real-world experience by completing an internship with a sports organisation
  • Organise and market a sports event to put your new skills into practice
  • 98% of our postgraduate leavers are in employment or further study within six months of graduating (Destination of Leavers from Higher Education survey, 2015/16)
  • Companies we work with

    The University has strong partnerships with a number of national and local sports organisations, including:

    • PGA Scotland
    • The Scottish Football Association
    • Senscot
    • Scottish Sport Federations
    • Active Stirling
    • The Chartered Institute for the Management of Sport and Physical Activity
Our class worked with the Students’ Union to create a day-long event where sports teams took each other on in a series of novel sporting challenges. Putting on an event like that was a great, hands-on part of my course that I thoroughly enjoyed.
Maurizio Valenti
Italy MSc Sport Management
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Professors are committed and we frequently had professionals of the sport industry coming in and giving lectures.
Reetta Sallinen
Sport Management
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Doing the MSc really gave me the leg up I needed to get into sports development, which is so competitive!
Stephanie Smith
MSc Sport Management
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