Graduates can head towards a specialist career in marketing, PR or events management, or can take a more general route to a management career in the public, private or voluntary sectors. The skills gained from a marketing or PR course at Stirling give you a wide range of analytical, problem-solving and professional skills which are highly valued by employers.
Graduates from Stirling have gone into roles such as:
Our graduates have gone on to work for organisations such as Adidas, Tesco, Heineken, Scottish Media Group, Marks and Spencer, BBC, Nestle and Hewlett Packard.
The University of Stirling’s research in Marketing and Retail looks at consumptions patterns and consumer behaviour in an evolving social landscape.
The Consumers, Cultures and Society research group specialises in bringing the experiences of consumers (and those driving the market) to wider audiences through the evolving character and social structure of the 'consumer society'.
The Institute for Retail Studies is involved with local, national and global research, exploring topics such as how the retail brand has evolved, the processes involved in retail internationalisation and different retail spaces. They carry out many research projects for public and private sector bodies.
Public relations research at the University of Stirling is carried out by the Communications, Media and Culture division. They are committed to wide-ranging research which crosses boundaries between arts and humanities, social sciences and management.