MSc, Postgraduate Diploma
This course teaches you the core theory and methods of behavioural science and behavioural economics, and how these can be applied to business and policy-relevant issues. It offers you the opportunity to gain advanced training in behavioural theory, to learn a comprehensive suite of behavioural methods, and to understand how this ‘toolkit’ can be applied to explain and inform the decisions made by stakeholders, workers and consumers.
Our behavioural science students benefit from the vibrant research culture within the Stirling Behavioural Science Centre with a regular programme of visiting speakers (over 100 in the past three years), leading academics and policy and industry professionals. Students also gain from close access to programme staff with specialist knowledge in judgement and decision-making and in the application of behavioural science to an extensive set of areas including physical and mental health, education, the environment, and the economy. Our prior students have gone on to posts in leading organisations and can attest to the added value that completing the Stirling MSc in Behavioural Science for Management brings:
The course is designed to help you pursue a career in business in areas such as human resource management, advertising, regulation, social marketing and survey research. It’s also for those who wish to inform the design and implementation of public policy. The course provides an excellent entry point if you’re considering progressing to PhD research in this area.
The course draws from the extensive experience of the academic staff from the university’s Behavioural Science Centre. The centre is an interdisciplinary hub, which enables economics, psychology, management and policy-design to be strongly integrated into the course. The course aims to enable students to produce innovative solutions to important challenges that transcend any single discipline.
Our postgraduate education goes beyond textbooks and lecture rooms by also focussing on personal and professional development.
Our unique Flying Start leadership programme equips students with the transferrable skills essential to building a successful career.
The University of Stirling Management School equips students to flourish as effective managers in the workplace through enhanced self-awareness, critical thinking, leadership and team-working skills.
At the University of Stirling Management School, we are committed to ensuring that every single one of our students realise their potential.
The graduate job market has never been more competitive, and greater focus is now being placed on finding graduates who can demonstrate a wide array of skills, competences and experiences.
Studying for a degree means learning in different ways; managing your own time; conducting research; mastering new computer skills. We have the facilities and advice on hand to help you do all this - and do it well.
Of the many reasons students come to Stirling, such as academic reputation and research standards, one factor is always cited: the outstanding beauty of the University's Stirling campus. View our online films to get a picture of what it's like to live and study on our beautiful campus.
You’ll need a minimum of a second class Honours degree or equivalent. Applicants without these formal qualifications but with significant and relevant work/life experience are encouraged to apply.
The University of Stirling welcomes students from around the world. Find out what studying here could be like for you.
If English is not your first language, you must have one of the following qualifications:
If you don’t meet the requirements, you might be able to attend one of our English courses before your main course begins.
If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View our range of pre-sessional courses.
If you are interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email email@example.com to discuss your course of study.
Fees for all new applicants to postgraduate taught courses are held at the level set upon entry.
Please note there is an additional charge should you choose to attend a graduation ceremony. View more information
Find out about the cost of living for students at Stirling
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This full-time course consists of two 15-week semesters of taught modules and a three-month dissertation period.
The course provides key skills and experience including:
Preparation and support:
Begin your new course in the best possible way, with our unique Flying Start Leadership programme.
It’s exclusively for new students about to start one of our postgraduate courses. You’ll take part in activities, workshops and information sessions to help you prepare for the year ahead, and make the most of their time at Stirling.
Attend the Flying Start Leadership programme and you will:
Activities range from practical skills – like effective public speaking – to developing ways to work under pressure in difficult situations and manage conflict. It’s also a chance to discover all that the University and the vibrant city of Stirling has to offer, and to make new friends.
Delivery includes lectures, seminars, guest speakers, article discussion groups, and presentations.
Assessment is by a mixture of examination and coursework, including written assignments and presentations.
When you successfully complete the taught element of the programme you’ll be awarded a Diploma. You can then continue for the award of the MSc by completing a 15,000-word dissertation.
In Semester 1 you take the following modules:
Statistics: The teaching introduces the packages available to behavioural scientists at advanced methods such as multivariate statistics and at the rationale of using statistical methods.
In Semester 2 you will take the following modules:
During the summer you will undertake your dissertation.
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.
Top 25 in the UK for Business and Management Research: Top 15 for Real World Impact of Research
The reputation of our research at Stirling Management School was recognised in the 2014 Research Excellence Framework (REF), an examination conducted by the UK government, which confirmed our place in the UK's top 25 institutions for Business and Management, out of over 100 business schools.
In Scotland, the School was ranked in the top five. 64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigor and we were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.
The University of Stirling welcomes students from around the world. Find out what studying here could be like for you .
Our global reputation: research rating
The University of Stirling Management School was ranked among the Top 25 in the UK for business and management in the Research Excellence Framework (REF 2014).
The course has been developed in consultation with the university’s Behavioural Science Centre. The centre holds grants from the EU Commission, SIRE, ESRC and Templeton foundation and aims to become a leading research centre in Behavioural Science in Europe.
You’ll benefit from the vibrant research environment and the links with industry and policy groups being developed by Stirling Management School. External collaborations include the RAND Corporation in Santa Monica and Gallup Europe.
The Stirling produces strong research in this area, published in leading journals, including The Financial Times and Time Magazine.
Students will benefit from expert lectures and specialist guest lectures from leading researchers and policy-makers.
What do our previous graduates think?
Read more from students who studied this course.
At least 98% of our postgraduate students are in work or further studies within six months of graduating (Destination of Leavers from Higher Education survey 2015/16). Many of our alumni are now working in leading organisations across the world.
Here is what some of our alumni have to say about their experiences at the University of Stirling Management School and life after graduation.
Dr Michael Daly’s research focuses on the link between human health and well-being and how these relate to economic factors, like income, and personality traits, such as self-control.
Previously a Trinity College Dublin Ussher Fellow, a Fulbright Scholar at Florida State University, a lecturer in the School of Psychology in the University of Manchester, and a Government of Ireland CARA Fellow researching at the University of Aberdeen, he was recently awarded the Early Career Award, by the UK Society for Behavioural Medicine (UKSBM), in recognition of his work in behavioural medicine.
Once you complete this course you’ll be ready and able to contribute innovative solutions to many businesses, governments and society.
The specialist knowledge you’ll gain will be invaluable in building a long-term career in business areas such as human resource management, advertising, regulation, consumer marketing, social marketing and survey research. It will also help you to inform the design and implementation of public policy.
The course provides an excellent entry point if you’re thinking about progressing to doctoral research in this area.
By the end of the course, you’ll have the skills and understanding to:
Alongside acquiring an in-depth knowledge of the concepts and methods of behavioural science, your future development and employability will benefit from a set of core communication, analysis and problem-solving skills.
Industry demand for skills
By the end of the course, students will possess the following understanding and skills:
Alongside acquiring an in-depth knowledge of the concepts and methods of behavioural science, students future development and employability will benefit from a set of core skills that the course aims to foster. These include the ability to:
The ability to:
The ability to:
The ability to:
The ability to: