Media and Communications Management (Vietnam)


The University of Stirling is ranked 1st in Scotland and top 10 in the UK for Media and Film Studies (The Guardian University Guide 2018).

98% of our postgraduate leavers are in employment or further study within six months of graduating (Destination of Leavers from Higher Education survey 2015/16).


The course is delivered in English by Stirling academics with teaching assistantship by Western-educated local media specialists, which involves both intensive face-to-face teaching and online instruction. Throughout the course, students will attend lectures, seminars and discussions by/with leading media personalities in Vietnam. The full-time course takes 16 months to complete and the part-time version takes 27 months. Students completing the course will be awarded a University of Stirling’s MSc in Media and Communications Management degree. We are currently recruiting for the next intake, to be started in October 2015. 

Key information

EU Applicants
EU students enrolling for a postgraduate taught degree in the 2017/18 and 2018/19 academic year will be admitted as Scottish/EU fee status students and will be eligible for the same tuition support as Scottish domiciled students.

  • Qualification: MSc
  • Study methods: Full-time, Part-time, Campus based
  • Duration: The full-time course takes 16 months to complete and the part-time version takes 27 months.
  • Start date:


  • Course Director: Dr Eddy Borges Rey
Download postgraduate prospectus

Dr Eddy Borges Rey

Division of Communications, Media and Culture

Course objectives

Students completing the course will be awarded a University of Stirling’s MSc in Media and Communications Management degree (180 Scottish Qualifications Framework points [SCQF]). We also offer the Diploma for those who successfully complete six modules (120 SCQF) and the Certificate for those who successfully complete three modules (60 SCQF). Internationally oriented and comparative in approach, the learning outcomes include:

  • a theoretical and case study-based foundation in communications management, including marketing, branding, internal and crisis management; media economics, finance and business management strategy
  • appropriate management skills and an analytical perspective on the communications and media industries
  • training in appropriate research methodologies, both quantitative and qualitative

What makes us different?

World-class library and teaching facilities

Studying for a degree means learning in different ways; managing your own time; conducting research; mastering new computer skills. We have the facilities and advice on hand to help you do all this - and do it well.

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Life at Stirling

Of the many reasons students come to Stirling, such as academic reputation and research standards, one factor is always cited: the outstanding beauty of the University's Stirling campus. View our online films to get a picture of what it's like to live and study on our beautiful campus.

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Live Life

Entry requirements

Academic requirements

A minimum of a second class honours degree (2.1 preferred) or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

  • IELTS: 6.0 with 5.5 minimum in each skill
  • Cambridge Certificate of Proficiency in English (CPE): Grade C
  • Cambridge Certificate of Advanced English (CAE): Grade C
  • Pearson Test of English (Academic): 54 with 51 in each component
  • IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View our range of pre-sessional courses.

Flexible Learning

If you are interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email to discuss your course of study.

Fees and costs

For tuition fee and payment information, please contact our partner institution in Ho Chi Minh City at or visit their website on For tuition fee and payment information at our Hanoi partner institution, please visit their website on

Fees for all new applicants to postgraduate taught courses are held at the level set upon entry.

Please note there is an additional charge should you choose to attend a graduation ceremony. View more information

Cost of Living

Find out about the cost of living for students at Stirling

Payment options

Find information on paying fees by instalments

Scholarships & funding

Scholarship finder

Structure and teaching

Structure and content

The Media and Communications Management course includes six face-to-face and two online courses, plus a dissertation of 12,000 words at the end of the coursework period. Dedicated UK-based academics will visit Vietnam at regular intervals to lecture students. Western-educated local academics will conduct tutorials and moderate guest lectures and seminars. Leading the course will be Professor Matthew Hibberd. 

Delivery and assessment

Lectures, seminars, guest lectures, essays, exams, reports.


Academic year 2015/16

We are currently revising the curricula for our 2015/16 courses.

Recommended reading

  • Bryman, A. (2008) Social research methods. New York: Oxford, p.31
  • Doyle, G. (2002) Understanding media economics. London: Sage.
  • O’Keefe, D.J. (2002). Persuasion theory and research. Thousand Oaks, CA: Sage.
  • Picard, Robert G. (2002) The Economics and Financing of Media Companies. New York: Fordham University Press. ISBN 0-8232-2174-1, ISBN 0-8232-2175-X
  • Smith, P.R., & Taylor, J. (2004) Marketing Communications: An Integrated Approach, London: Kogan Page

Modes of study

In Vietnam

Why Stirling?


In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.


Communications, Media and Culture rapidly developed into a major centre for research and learning after its foundation in 1978. Its research arm, the Stirling Media Research Institute, is internationally renowned, attracting many doctoral students, visiting scholars, and practitioners, from across the world. The department consistently draws high ratings for its teaching at all levels. We are ranked top in Scotland, 12th in UK, by the most recent Research Assessment Exercise. 95% of our research is classed as of international standard, with 70% in the top two categories, 'world-leading' or 'internationally excellent'.

International Students

The University of Stirling welcomes students from around the world. Find out what studying here could be like for you .

Our students

I applied for a place in the University of Stirling’s MSc in Media & Communications Management to fulfil my long-time desire for professional education in this field. Right from the beginning of the first module, I was impressed at the highly-qualified teaching staff and a very close relationship between lecturers and students. The majority of lecturers and professors have experience in the field, therefore the teaching is always related to practical issues. The friendly and supportive attitudes of the course’s administration staff from both campuses in Stirling and HCMC help us save huge amounts of time from the burden of working and learning full-time concurrently.

As someone who has been working in the area for some time, I find the course particularly helpful for me to systemise the knowledge that I learn from my various internal on-the-job training occasions. For those who have not had experience, I believe this course can help obtain a solid base of professional knowledge and build up a network with experts in this field via guest lectures by well-known media executives. I find this course challenging but rewarding and it is evidently a good preparation for the future.

Nguyen Ngoc Tuyet Trinh (Corporate Communication Manager, L’Oreal Vietnam)

I found Stirling's MSc course in HCMC via a Google search. It is very convenient for me to work on my Master's degree with a reputed British university right in HCMC, where I can still keep my day job. The cost, including tuition fee, is much more affordable than going to obtain the same degree in Britain. I have now finished nearly half of the course and I have to say I'm very happy with the quality of teaching. All the Stirling lecturers have PhDs and are internationally well known authors of many academic articles and books. Dr. Matthew, Dr Julia and the tutors are often very willing to assist students, sometimes answering emails within a couple of hours with very good and detailed advices. In addition, the course blends an updated Western knowledge base with localised guest lectures by senior and high-profile professionals from Vietnam’s media and communications industries. Their experience and knowledge are highly appreciated and have proved to be great additional assets to the course.

Another wonderful thing is that the programme is very so time-saving for us, who are working eight hours everyday. For each module, the seminars and lectures are delivered in a short intensive period of time (10-12 days each) and we then can do all of our work at home, without going to school. I have to say the course designers did stand in our shoes and made it possible for us to complete the course without sacrificing too much of our professional and personal life. To sum up, if you are living in or around HCMC and want to earn a masters degree in Media or Communications, you can't go wrong with this course. Highly recommended!

Hieu Duc Nguyen (Production Manager, Coffeemug)

Our staff

Dedicated UK-based academics will visit Vietnam at regular intervals to lecture students. Western-educated local academics will conduct tutorials and moderate guest lectures and seminars. Leading this team will be Professor Matthew Hibberd.

Matthew Hibberd is Professor of Communications and Head of Communications, Media and Culture Division, University of Stirling. He was appointed Professor of Communication Theory at the Libera Università Internazionale per gli Studi Sociali (LUISS), Rome, in 2008 and has also held the highest visiting position (Invited Professor) at the Interdisciplinary Centre for Social Communications (CICS), Pontifical Gregorian University, Rome, since 2005. He is a Fellow of the College of Teachers (FCollT) and the Royal Society of Arts (FRSA). Matthew Hibberd is the Scottish Director of the Voice of the Listener and Viewer (VLV), one of the UK’s leading broadcasting pressure groups. He has been Principal Investigator on a number of externally-funded teaching and research projects. Matthew is Principal Investigator on a UKIERI-funded Research Collaboration Award programme investigating climate change communications in India and the UK, run in cooperation with the Centre of Media Studies (CMS), Delhi. He was the Founder of the MSc in Media Management (Vietnam) project which was introduced in October 2008. This project is funded by the Prime Ministers Initiative for International Education 2 scheme (PMI2) and is run in cooperation with Danang University, College of Economics. He was also founder of the MSc in Media and Communications Management which started in Ho Chi Minh City in January 2010 and is run in cooperation with the Vietnam National University. Matthew Hibberd is the author, co-author or co-editor of six books and 40 academic book and journal articles.

Careers and employability

Career opportunities

Many Film, Media and Journalism graduates are successful practitioners, entrepreneurs and executives in the media and communications industries, and active in numerous other occupations. They regularly return to share their professional experience with current students. The department’s strong relationships with screen industries, public relations and journalism professionals are among its core strengths, along with its high-profile activities within international research communities.


98% of our postgraduate leavers are in employment or further study withing six months of graduating - Destination of Leavers from Higher Education survey 2015/16
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