Dr Allison Ford

Research Fellow

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Dr Allison Ford

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About me

Dr Allison Ford is a Research Fellow at the Institute for Social Marketing. Her PhD, awarded in 2015, explored how cues within tobacco packaging and product design influence adolescents’ responses. She specialises in tobacco control research and has authored/co-authored over 20 tobacco-related publications, is an Associate Editor for Nicotine and Tobacco Research, and co-ordinates the annual UKCTAS CPD course Nicotine and Tobacco: Current Issues, Policy and Practice.

Allison has a particular interest in applying qualitative methods to pilot feasibility studies to identify barriers and facilitators to successful interventions, and also in the use of qualitative methods , for example focus groups and cognitive interviewing, for survey design.

She currently leads the Scottish arm and process evaluation of an NIHR-funded feasibility study exploring the uptake and use of e-cigarettes provided to smokers accessing homeless centres, and manages a CRUK-funded study exploring the factors affecting adherence to an e-cigarette intervention during pregnancy. Allison has previously been involved in developing waves 6 to 8 of the Youth Tobacco Policy Survey. Other recent projects include: an ESRC-funded study exploring the support needs of those bereaved through substance use; a feasibility study exploring the use of e-cigarettes to help lung cancer patients stop smoking; and an NIHR study exploring unintended consequences of alcohol minimum unit pricing.

Allison currently sits on the university’s NHS, Invasive or Clinical Research (NICR) Ethics Committee and has previously been a board member for the Society for Research on Nicotine and Tobacco Europe.