Dr Allison Ford is a Research Fellow at the Institute for Social Marketing and Health. Specialising in qualitative methods, Allison’s previous research has focused on public health interventions and policy, particularly among vulnerable groups, for tobacco prevention, cessation and harm reduction, alcohol, food and substance use. She currently leads two qualitative work packages, one exploring public attitudes towards COVID-19 vaccination and one exploring ambulance clinicians’ experiences of drug-related overdose call-outs in Scotland. Allison has been a co-investigator of the Youth Tobacco Policy Survey which monitors youth response to tobacco, e-cigarettes and their marketing since 2011.
Allison recently led the Scottish arm and process evaluation of an NIHR-funded feasibility study exploring the uptake and use of e-cigarettes provided to smokers accessing homeless centres. Other recent studies include a content analysis of e-cigarette advertising to assess compliance with UK advertising regulations and a qualitative study exploring the factors affecting adherence to an e-cigarette intervention during pregnancy.
Allison is an Associate Editor for Nicotine and Tobacco Research and a member of Stirling University’s NHS, Invasive or Clinical Research (NICR) Ethics Committee. She was previously a board member for the Society for Research on Nicotine and Tobacco Europe (SRNT-E) and module co-ordinator for the UK Centre for Tobacco and Alcohol Studies (UKCTAS)/SPECTRUM continuing professional development course – Nicotine and Tobacco: Current Issues, Policy and Practice - from 2015-2020.