Research Report

Exploring the accessibility of vapes to young people and adults across the UK

Alternative title VAYPA Study

Details

Citation

Ford A, MacKintosh AM, Morgan A, Best C, Lewis G, Angus K, Mitchell D, Shanthan A, Froguel A & Neve K (2025) Exploring the accessibility of vapes to young people and adults across the UK [VAYPA Study]. Cancer Research UK. London: Cancer Research UK. https://www.cancerresearchuk.org/sites/default/files/full_report_-_exploring_the_accessibility_of_vapes_to_young_people_and_adults_across_the_uk.pdf

Abstract
Executive summary: Tobacco remains the biggest cause of cancer and premature death in the UK causing around 75,800 deaths each year. With smoking accounting for nearly twice as many cancer cases in lower income groups compared to higher income groups, it is crucial to ensure equitable access to smoking cessation tools for those looking to quit. Current evidence indicates that legal vapes (also known as e-cigarettes) pose a small fraction of the risks of smoking and can be a useful tool to help people quit smoking. However, they also often contain nicotine, which is a very addictive substance, so the increase in the use of vapes in people who have never smoked and young people under 18 that has been reported in the UK is of concern. The Khan review recommended increasing accessibility by offering vapes as a quitting tool to all people who smoke and providing free pack exchanges in deprived communities. However, it is potentially concerning that changes in the UK vape market and retail environment have occurred alongside a known increase in uptake of vaping among people who have never smoked, particularly young people. Policy should seek to preserve access to vapes for people who smoke and want to use them as a quitting tool but protect young people and those who have never smoked against the potential harms of vaping. Policy development should therefore be informed by evidence on the experience of users and perceptions of access, as well as the retail environment of vapes.

Notes
All parts of this report are freely available at: 'under Tobacco and e-cigarettes tab': https://www.cancerresearchuk.org/about-us/we-develop-policy/our-policy-on-preventing-cancer/the-cancer-policy-research-centre-cprc#CPRC_prevention1

StatusPublished
FundersCancer Research UK
Publication date31/05/2025
Publication date online31/05/2025
PublisherCancer Research UK
Publisher URLhttps://www.cancerresearchuk.org/…cross_the_uk.pdf
Place of publicationLondon

People (7)

Ms Kathryn Angus

Ms Kathryn Angus

Research Officer, Institute for Social Marketing

Dr Catherine Best

Dr Catherine Best

Associate Professor, Health Sciences Stirling

Dr Allison Ford

Dr Allison Ford

Associate Professor, Institute for Social Marketing

Dr Grace Lewis

Dr Grace Lewis

ISMH Hastings Research Fellow, Institute for Social Marketing

Ms Anne Marie MacKintosh

Ms Anne Marie MacKintosh

Associate Professor, Institute for Social Marketing

Dr Danielle Mitchell

Dr Danielle Mitchell

Lecturer in Substance Use, Sociology, Social Policy & Criminology

Miss Amber-Jane Morgan

Miss Amber-Jane Morgan

Research Assistant, Institute for Social Marketing