Research Report

Electronic Cigarette Marketing: Current Research and Policy

Details

Citation

Bauld L, Angus K, de Andrade M & Ford A (2016) Electronic Cigarette Marketing: Current Research and Policy. Cancer Research UK. Cancer Research UK. http://www.cancerresearchuk.org/sites/default/files/electronic_cigarette_marketing_report_final.pdf

Abstract
This report outlines results from three separate but connected pieces of research. First, a review of the current e-cigarette market drawing on available data from market analysis, the trade press and other published sources. Secondly, a systematic rapid review of the e-cigarette marketing literature published in peer reviewed journals between 2011 and 2016, updating our previous work in this area. Finally, a description of the past and current regulatory framework for e-cigarette marketing in the UK, drawing on semi-structured interviews with key professionals working in the field and relevant documentary sources.

Keywords
electronic cigarettes; e-cigarettes; business; market; advertising; promotion; sponsorship; marketing; regulation; policy; tobacco; industry; health; smoking cessation; document analysis; rapid review; interviews; academic literature

StatusPublished
FundersCancer Research UK
Publication date31/10/2016
Publication date online10/2016
URLhttp://hdl.handle.net/1893/24542
PublisherCancer Research UK
Publisher URLhttp://www.cancerresearchuk.org/…report_final.pdf

People (2)

People

Ms Kathryn Angus
Ms Kathryn Angus

Research Officer, Institute for Social Marketing

Dr Allison Ford
Dr Allison Ford

Research Fellow, Institute for Social Marketing

Projects (1)

Research programmes

Research centres/groups

Research themes