Dr Allison Ford is a Research Fellow at the Institute for Social Marketing at the University of Stirling. Her PhD, completed in 2014, explored how cues within tobacco packaging and product design influence adolescents’ responses.
One of her main current projects includes the Cancer Research UK funded Youth Tobacco Policy Survey, a repeat cross-sectional survey of 11-16 year olds across the UK which monitors youth responses to tobacco control policies, e-cigarettes and e-cigarette marketing. Other examples of recent projects include a large qualitative NIHR funded study on the barriers and facilitators to smoking cessation in pregnancy; an ESRC funded study exploring the support needs of those bereaved through substance use; a feasibility study exploring the use of e-cigarettes to help lung cancer patients stop smoking; and a review of the e-cigarette marketing literature and policy in the UK.
Allison has a number of publications in the area of tobacco packaging, plain packaging, tobacco products design and e-cigarette marketing. Allison also co-ordinates the annual UK Centre for Tobacco and Alcohol Studies continuing professional development course Nicotine and Tobacco: Current Issues Policy and Practice and is an Associate Editor for the journal Nicotine and Tobacco Research.