Skip header navigation

Practical steps to promoting your research paper

  • Submit the OA Publisher version to Worktribe (or submit your Author Accepted Manuscript if not OA at publisher) - so the paper will go into STORRE and be eligible for the REF. Adding a paper to STORRE also adds it to other Open Access search tools.
  • If there are related datasets – deposit them in DataSTORRE: Stirling’s repository for data and include a link to the related paper (see the: DataSTORRE Deposit Guide).
  • Use the Online form to post a News item on Stirling’s own news pages on the portal.
  • Consider writing blog posts - see our guide for help on blogging.
  • Tweet as much as you can and from as many different twitter accounts as possible. Get others to tweet. See more guidance on tweeting.
  • When blogging and tweeting always include direct links to an Open Access paper at the publisher site (or to the paper in STORRE if not Open at the publisher site – use the persistent handle URL that appears in the STORRE record, for example:
  • Add a link to your article in your email signature – that way every email you send publicises your new article.
  • Add the article to Kudos and include a lay person summary and context of why the paper is important – this makes the paper more discoverable via web search engines. See for more information on Kudos. 
  • Some authors make a video and post on YouTube. Make sure you include links to the paper in the video’s info/comments. See here for further help.
  • Watch the Altmetric score, but don’t get too hung up on it – the important thing to focus on is encouraging attention around your article so that people download and read it.
  • Promote your research through broadcast and print media by issuing a press release. Send details of your upcoming research to or find out more about the work of the Communications team here.

Scroll back to the top