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Scott Fyfe - Retail CEO

Scott is an experienced retail director and current CEO of the Country Road Group, Melbourne, Australia – a large clothing retailer with an annual turnover over of £500m. Scott took on this challenging role in January 2017.

Prior to relocating to Melbourne, Scott spent 20 years at global retailer Marks and Spencer, where he led in a variety of roles, including Trading Director, Kidswear, where he helped M&S to regain the number #1 spot for schoolwear. Prior to that, he was Executive Assistant to the CEO, working directly for Sir Stuart Rose, CEO and Chairman, and working closely with the Executive Directors on the strategic direction of the business. As Merchandising Director of Womenswear, he was responsible for the Merchandising and Sourcing of the UK’s biggest womenswear retailer and as Director of Menswear and Kidswear he delivered the most profitable Menswear performance in 10 years.

Studying Marketing at Stirling was a great insight into the world of business and set me up well to pursue a career in retailing. Studying was just part of life at the University of Stirling as sport and socialising was equally important, and most of the time took priority! I have so many special memories from my time at Stirling. I made some lifetime friends, most importantly; I met my wife in the Gannochy!

Scott Fyfe
BA (Hons) Marketing, 1996

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