Conference Paper (published)
Breaking the Forth Wall through Extended Reality
Kao JS & Kao K (2023) Breaking the Forth Wall through Extended Reality. In: SMPTE 2023 Media Technology Summit, Hollywood, California, 16.10.2023-19.10.2023.
Outputs (5)
Kao JS & Kao K (2022) The Effect of Attention Guidance and the Potential of Cinmatic Augmented Reality in Narrative Immersion. In: 2022 IEEE Games, Entertainment, Media Conference (GEM), St. Michael, Barbados, 27.11.2022-30.11.2022. IEEE. https://doi.org/10.1109/gem56474.2022.10017977
Article
A cross-country comparison of online deal popularity effect
Kao KC, Rao Hill S & Troshani I (2021) A cross-country comparison of online deal popularity effect. Journal of Retailing and Consumer Services, 60, Art. No.: 102402. https://doi.org/10.1016/j.jretconser.2020.102402
Article
Effects of cue congruence and perceived cue authenticity in online group buying
Kao KC, Rao Hill S & Troshani I (2020) Effects of cue congruence and perceived cue authenticity in online group buying. Internet Research, 30 (3), pp. 945-970. https://doi.org/10.1108/intr-11-2018-0477
Article
Online Consumers’ Responses to Deal Popularity as an Extrinsic Cue
Kao KC, Rao Hill S & Troshani I (2017) Online Consumers’ Responses to Deal Popularity as an Extrinsic Cue. Journal of Computer Information Systems, 57 (4), pp. 374-384. https://doi.org/10.1080/08874417.2016.1232997