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Conference Proceeding

Why People Do Not Switch: Product Form Level Explanations for Incremental Innovative Product Adoption Behaviour

Citation
Xiao S, Wilson C, Kureshi I, Theodoropoulos G, Esquejo N, Slassor M, Hindson A, Buckley E, Herbert R, Murphy P, Davis T & Heukaeufe E (2017) Why People Do Not Switch: Product Form Level Explanations for Incremental Innovative Product Adoption Behaviour. In: Proceedings of the Academy of Marketing 2017 Conference. 50th Academy of Marketing Conference, Hull, UK, 03.07.2017-06.07.2017. Helensburgh, Scotland: Academy of Marketing.

StatusPublished
Author(s)Xiao, Sarah; Wilson, Carolyn; Kureshi, Ibad; Theodoropoulos, Georgios; Esquejo, Nats; Slassor, Mark; Hindson, Alison; Buckley, Edward; Herbert, Richard; Murphy, Paul; Davis, Trevor; Heukaeufe, Eva
Publication date31/12/2017
PublisherAcademy of Marketing
Place of publicationHelensburgh, Scotland
ISBN978-1-5272-1271-8
Conference50th Academy of Marketing Conference
Conference locationHull, UK
Dates
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