Book Chapter
Details
Citation
Wilson-Nash C (2025) Branding and Ageing Consumers: Breaking the Stereotype. In: The Sage Handbook of Brand Management. Sage.
| Status | Published |
|---|---|
| Publication date | 31/12/2025 |
| Publication date online | 31/12/2025 |
| Publisher | Sage |
| ISBN | 9781529692952 |
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Senior Lecturer, Marketing & Retail