Conference Proceeding
Details
Citation
Wilson-Nash C & Pavlopoulou I (2022) Nostalgia, Reassurance and Support: How eWOM Can Enhance the Social Well-Being of Older Adults. In: Advances in Consumer Research, Volume 50, volume 50. Association for Consumer Research, Denver, 20.10.2022-22.10.2022. Advances in Consumer Research, p. 790.
Abstract
Online community usage is increasing amongst older consumers, within which large quantities of electronic word-of-mouth (eWOM) are created and absorbed. We find that social well-being is enhanced by different eWOM behaviours, such as, nostalgic eWOM, seeking advice to reduce concerns, and responding to eWOM by reassuring, supporting, and easing worries.
| Status | Published |
|---|---|
| Publication date | 31/12/2022 |
| Publication date online | 31/10/2022 |
| Publisher | Advances in Consumer Research |
| ISBN | 978-0-915552-84-9 |
| Conference | Association for Consumer Research |
| Conference location | Denver |
| Dates |
People (2)
People
Lecturer in Digital Marketing, Marketing & Retail
Lecturer in Marketing & Retail, Marketing & Retail