Messaging Device
Combining the ‘BE’ and ‘Bracket’ devices
When placing headline copy into the bracket device, you can adjust the sizing and placement of the wording to suit the length of the word(s) you are using.
To ensure consistent application of this key element please do not attempt to recreate or alter in any way.
Primary usage – one line
Our primary messaging device should always be used as the preferred option.
This is available in various colour compositions to allow for use on different colour backgrounds or imagery.
Secondary usage – stacked
Our stacked messaging device can be used where space is limited or for narrow, portrait or landscape formats such as web banners. This should follow the same compositions as our primary version above. If ascenders within the messaging text are overlapping ‘BE’, please use different colours to ensure legibility.
Application examples
Application example 1
When there are suitable elements within the image composition, the brackets can be overlapped by them.
Application example 2
To allow for legibility, be sure to always use the best messaging device to suit background.
Application example 3
Application example 4
