Messaging Device

Combining the ‘BE’ and ‘Bracket’ devices

When placing headline copy into the bracket device, you can adjust the sizing and placement of the wording to suit the length of the word(s) you are using.

To ensure consistent application of this key element please do not attempt to recreate or alter in any way.

How to apply our key message

Primary usage – one line

Our primary messaging device should always be used as the preferred option.

This is available in various colour compositions to allow for use on different colour backgrounds or imagery.

A graphic depicting four options for the usage of Stirling's BE and Bracket graphic elements

Secondary usage – stacked

Our stacked messaging device can be used where space is limited or for narrow, portrait or landscape formats such as web banners. This should follow the same compositions as our primary version above. If ascenders within the messaging text are overlapping ‘BE’, please use different colours to ensure legibility.

A graphic depicting how to use the secondary version of the BE and bracket devices.

Application examples

Application example 1

When there are suitable elements within the image composition, the brackets can be overlapped by them.

An example of how to use our Be messaging with photography

Application example 2

To allow for legibility, be sure to always use the best messaging device to suit background.

An example of how to use our Be messaging with photography

Application example 3

An example of how to use our Be messaging with photography

Application example 4

An example of how to use our Be messaging with photography