We have introduced the strapline 'Be the difference', which brings our brand to life. It has been developed as a result of our research findings. It has been built on truth and is the articulation of everything our stakeholders hold true about the University of Stirling. It is who we are.
As a core element of the University brand, its presence across all our communications is essential to creating a continuity of message. Therefore please ensure it is applied to all branded materials where physically possible. There may be some circumstances where you shouldn't include it e.g. on directional/informational signage or on small digital ads where there is no room.
How to apply our strapline
The 'Be the difference' tab can only be used in a Heritage Green, Heritage Berry or Energy Green version (depending on background colour) as shown below. No other text should sit within the tab, or on top of 'Be the difference'. Always use the master artwork for reproduction.
Download our strapline
You can download our 'Be the difference' strapline in various file formats using the links below.