Key Messaging

Inspired by the University ‘Be the difference’ strapline and carrying an emotional meaning in challenging our students to realise their potential at the University.

To prevent repetition, the University word bank should be used to create relevant secondary messaging - see examples below.

When using the messaging in this way, please use lowercase Avallon for the wording alongside the ‘BE’ device.

A graphic with the words,

Copy composition

The copy used in our communications should be constructed as per this generic example.
Type of copy Example content
Key message Be...
Qualifying copy Shape your future at a top UK university.
Supporting copy Enjoy excellence in teaching, research and student experience. 
Call to action 
Sign off Be the difference