The Bracket Device
Our brackets have been drawn from our existing ‘Be The Difference’ hook. They have been created exclusively for our brand development and our International Brand campaign.
Their primary use is as a frame for key and secondary messaging, however it can also be used to highlight information or part of an infographic (see examples below).
Using the ‘Bracket’ Device Independently
The bracket from the messaging device can be used independently to create an aperture for highlighting or framing key information.
This can be used in any of the primary colours as shown.
This must always be shown as a brush stroke and not altered from original files supplied.
The brackets can be moved further apart on both axis to allow for different sizes of aperture, however the brackets orientation must never be rotated or flipped.
Application examples are shown below.
Applying the 'Bracket' device
Brackets can be used to highlight a particular element within an article.
Brackets can be offset and even bleed off the page, to create a more dynamic appearance, ideal for highlighting titles or quotes.
