The Bracket Device
Our brackets have been drawn from our existing ‘Be The Difference’ hook. They have been created exclusively for our brand development and our International Brand campaign.
Their primary use is as a frame for key and secondary messaging, however it can also be used to highlight information or part of an infographic (see examples below).
The brackets can be moved further apart on both axis to allow for different sizes of aperture, however the brackets orientation must never be rotated or flipped.
Application examples are shown below.
Applying the 'Bracket' device