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Brand Overview

The University of Stirling brand reflects who we are, why we matter and why we differ from our competitors. It’s borne from the unique and recognisable characteristics of the University. Our brand is built on the vision, mission, values and positioning of the University.

Our vision

To be recognised across the world as a University that addresses the needs of society through innovative and interdisciplinary research; learning and teaching of the highest quality; and by sharing our knowledge with the world.

Closeup image of a woman holding a petri dish


Positioning statement

At the University of Stirling we have our feet on the ground rather than our heads in the clouds.

Our thinkers are bright, inquisitive and innovative. Everything we do, as an institution and as individuals, has purpose and impact. This shapes our culture, our personality and our mindset. It encourages us to challenge the status quo and push the norm. We have a constant desire to innovate and improve in order to benefit society and make a difference to the communities we serve.

We use our thinking to improve everything. By connecting, innovating and transforming, we believe our thinking can change the world.

Student browsing textbooks in the library

Our mission 

Our contribution and approach are defined by:

Developing people and helping society through the pursuit and understanding of knowledge. We create the conditions for innovative, interdisciplinary research, and communicate what we have learned to the wider world in a clear and useful manner.

Transforming the lives of our students and staff by giving them opportunities to reach their full potential intellectually and emotionally; by making them resilient and giving them the skills they need for the modern world; and by instilling in them a sense of responsibility to promote public good.

Creating global citizens, working in partnership with governments, business and industry, the public and third sectors, and colleagues in other institutions, to identify and meet the changing needs of society.

Scientist in a laboratory filling test tubes

Our values

Leading the way globally in our areas of research expertise and through the delivery of an outstanding learning experience.

Being open in all we do, communicating the work and worth of the University to the wider world, and engaging people in the delivery of our vision.

Growing the University in innovative ways, embedding sustainability, and making it a role model for the sector.

Principal Gerry McCormac taking a selfie with students at graduation

Our University Boilerplate

We've created the 'boilerplate' text below which can be re-used in a number of contexts to describe the University:

The University of Stirling is a leading UK teaching and research-intensive university, created by Royal Charter in 1967. Since its foundation, the University has embraced its role as an innovative, intellectual and cultural institution with a pioneering spirit and a passion for excellence in all that it does.

In 2016, the University launched its current Strategic Plan, with targets to: be one of the top 25 universities in the UK; increase income by £50 million; enhance its research profile by 100 per cent; and ensure internationalisation is at the heart of everything it does.

With three-quarters of its research ranked world-leading and internationally-excellent (Research Excellence Framework 2014), the University's groundbreaking, interdisciplinary research makes a difference to society and has a positive impact on communities worldwide. Stirling's research is making a positive impact on people's health, education and wellbeing, with key strengths across our research themes of: Cultures, Communities and Society; Global Security and Resilience; and Living Well. The University collaborates with international governments and policymakers, businesses, industry, and charitable organisations, to tackle and provide solutions to some of the toughest global societal challenges.