Our colour palette plays a vital role in delivering a visibly consistent look to all of our communications. Green is our primary colour as it reflects the natural beauty of our green campus.
Our colour palette
Our primary colour palette has been carefully chosen to identify and differentiate us.
Green is our primary colour (Energy Pantone 368 and Heritage Pantone 349).
Our primary colours should be supported by the secondary palette.
Our tertiary colours should be used for body text and some messaging.
The primary and secondary colour palettes are made up of colour pairings - ‘Energy colours’ and ‘Heritage colours’. These can be used separately, mixed or as the pairings suggested.
You can use tints (70%, 50%, 30%) of your chosen colour. Using tints gives more flexibility.
Online colour usage
You should always be mindful of issues of legibility when using the palette and avoid using white text on light colours and black text on dark colours.
To adhere to accessibility guidance online, please ensure that sufficient contrast levels exist between colour usage.
Please use this link to access the digital contract check tool: webaim.org/resources/contrastchecker
Secondary colour palette
To create rhythm, pace and variety we have developed a secondary colour palette. It should be used to support our primary and tertiary palettes with a 90% colour weighting.
Although our extensive colour palette provides with you many potential colour combinations, you must ensure that text is clearly legible and accessible so please select colours carefully.
For instance, white text on a Heritage Green background works well – whereas Heritage Berry text on a Heritage Green background is very difficult to read (see examples below).