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Typography

These are the brand fonts that should be used across all print and digital material.


Standard font

Calibri

Light / Roman / Bold

This is our standard font which is available on all PCs.  This should be used for all written material.  It can also be used as a replacement in the absence of FS Maja or Frutiger, which are used for communications and marketing materials.

SVG image of Calibri font


Secondary body font

Frutiger

Light / Roman / Bold

This is our secondary font, which requires a licence.  It is used in communications and marketing materials as body text, as a replacement for Calibri.  Licences are held by Graphics and Print, and selected third-party designers.

SVG image of Frutger font


Primary headline font

FS Maja

Regular

This is our primary font for headings and sub-headings for communications and marketing materials.  It should not be used for body copy.  A small number of licences are available.  Every Directorate and Faculty, and other regular brand users, will be provided with the font by the Marketing Team.

SVG image of FS Maja font


Campaign typefaces

Avallon Alt

Avallon should always be sentence cased and applied to master campaign messaging only.

To ensure legibility, Avallon should only be applied to one or two words maximum.

Use FS Maja Regular uppercase for headlines.

 

 

An graphic displaying the font Avallon


Line spacing

To ensure consistency through all type applications, line spacing must be considered.

When setting Uppercase text line height (leading) is 75% the size of the type size.

Example:

Type size  Line height 
20pt  15pt 
50pt  37.5pt 
100pt  75pt 

 

When setting Upper and Lowercase text line height (leading) is 125% the size of the type size.

Example:

Type size  Line height 
20pt  25pt 
50pt  62.5pt 
100pt  125pt 

SVG image of FS Maja uppercase font

 

SVG image of FS Maja lowercase font

 

SVG image of Frutiger lowercase font

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