Ismini's research focuses on digital consumers and the social issues and challenges associated with digital consumption. Her doctoral studies at the University of Stirling explored a gamified social networking service for physical activity, involving a netnographic study that considered value co-creation in an online gamified fitness platform. In her previous role as a Research Fellow within an interdisciplinary team, she contributed to the successful completion of a project funded by the Scottish Funding Council and the Digital Health and Care Innovation Centre (DHI). Ismini has contributed to publications focusing on the engagement of older consumers with social media, considering how this demographic embraced new technologies and platforms during lockdown. She has actively participated in projects and outputs centred around the creation and absorption of electronic word of mouth by older consumers, as well as inclusive innovation in health and social care services. Currently, she is engaged in research pertaining to Corporate Digital Responsibility in esports, the roots of e-sportsmanship within gaming communities, CDR and Virtual Reality in Scottish tourism, and the competitive potential of the declining High Street based on consumers’ experiences across digital and physical channels.
Article
Nostalgia and negotiation: The electronic word-of-mouth and social well-being of older consumers
Wilson-Nash C & Pavlopoulou I (2024) Nostalgia and negotiation: The electronic word-of-mouth and social well-being of older consumers. Psychology and Marketing, 41 (3). https://doi.org/10.1002/mar.21933
Article
Teaching note - Critical pedagogies: practical examples from the marketing classroom
Moufahim M, Heath T, O’Malley L, Casey K, Denegri-Knott J, Kuruoglu A, Pavlopoulou I & Pradhan A (2023) Teaching note - Critical pedagogies: practical examples from the marketing classroom. Journal of Marketing Management, 39 (1-2), pp. 149-165. https://doi.org/10.1080/0267257x.2023.2174166
Article
Wilson-Nash C, Pavlopoulou I & Wang Z (2023) Selecting, optimizing, and compensating during lockdown: How older consumers use social networking services to improve social well-being. Journal of Interactive Marketing, 58 (2-3), pp. 301-320. https://doi.org/10.1177/10949968231155156
Conference Paper (unpublished)
Pavlopoulou I & Kolyperas D (2023) Of hacking, cheating, ‘BM’ing and other demons: searching for the roots of e-sportsmanship within the gaming community. Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham, 03.07.2023-06.07.2023. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf
Conference Proceeding
Nostalgia, Reassurance and Support: How eWOM Can Enhance the Social Well-Being of Older Adults
Wilson-Nash C & Pavlopoulou I (2022) Nostalgia, Reassurance and Support: How eWOM Can Enhance the Social Well-Being of Older Adults. In: Advances in Consumer Research, Volume 50, volume 50. Association for Consumer Research, Denver, 20.10.2022-22.10.2022. Advances in Consumer Research, p. 790.
Research Report
Executive Summary: Evaluation of the ‘Connecting Residents in Scotland’s Care Homes’ Programme
Gibson G, McCabe L, Wilson-Nash C & Pavlopoulou I (2022) Executive Summary: Evaluation of the ‘Connecting Residents in Scotland’s Care Homes’ Programme. Scottish Government Technology Enabled Care programme and the Digital Health and Care Innovation Centre (DHI). Stirling.
Project Report
Evaluation of the 'Connecting Residents in Scotland's Care Homes' Programme
Gibson G, Pavlopoulou I, Wilson-Nash C & McCabe L (2022) Evaluation of the 'Connecting Residents in Scotland's Care Homes' Programme. Scottish Government Technology Enabled Care programme and Digital Health and Care Innovation Centre (DHI). Stirling. https://tec.scot/programme-areas/digital-social-care/current-activities/connecting-residents-scotlands-care-homes-evaluation#:~:text=The%20evaluation%20of%20the%20'Connecting,with%20the%20Digital%20Health%20and
Book Chapter
Mapping Gamified Servicescapes for Physical Activity
Pavlopoulou I (2020) Mapping Gamified Servicescapes for Physical Activity. In: Utilizing Gamification in Servicescapes for Improved Consumer Engagement. IGI Global, pp. 194-223. https://doi.org/10.4018/978-1-7998-1970-7.ch008