Conference Paper (unpublished)
Details
Citation
Pavlopoulou I & Kolyperas D (2023) Of hacking, cheating, ‘BM’ing and other demons: searching for the roots of e-sportsmanship within the gaming community. Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham, 03.07.2023-06.07.2023. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf
Abstract
A study on the culture of competitive video gaming, which seeks to explore consumers' perceptions of good conduct or ‘e-sportsmanship’ in professional esports competitions. Links are drawn between such perceptions and the culture of the gaming community, which is commonly considered as non-inclusive and hostile. The study will involve semi-structured interviews with consumers of Multiplayer Online Battle Arena (MOBA) games and events, and will employ Consumer Culture Theory.
| Status | Unpublished |
|---|---|
| Publisher URL | https://academyofmarketing.org/…eedings-Book.pdf |
| Place of publication | University of Birmingham |
| Conference | Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions |
| Conference location | University of Birmingham |
| Dates |
People (2)
People
Lecturer, Marketing & Retail
Lecturer in Digital Marketing, Marketing & Retail