Professor of Gerontology and Research Director for the Healthy Ageing Challenge
These guides serve as a clear roadmap for creating a society in which everyone’s wellbeing is valued, with healthy ageing front and centre.
Dr Elaine Douglas, Programme Manager at the SBDRP, said: “This research underlines the immense potential for business to enhance the quality of life for older individuals. It’s about creating more inclusive and accessible environments that benefit everyone.
“Shops, cafes and restaurants are powerful resources for our communities – places to gather, to socialise or just have a chat at the checkout, and employers of older people. So, catering better for older people is a community health matter too.”
The University of Stirling hosts the Social, Behavioural & Design Research Programme which is funded by UK Research and Innovation. The Programme meaningfully engages with older people and businesses to provide insights into the needs and opportunities of an ageing population. The Programme covers seven projects, funded by the UKRI Healthy Ageing Challenge, from home design and supportive environments to healthy ageing at work.
The guides can be found here:
Retail Project: The Healthy Retail Guides - SBDRP (ageing-sbdrp.co.uk)
Hospitality Connect: Welcome ALL | A Toolkit for Age-inclusive Hospitality Venues - SBDRP (ageing-sbdrp.co.uk)
More facts and figures on the ageing population
- According to the World Bank, the number of people aged 60 years and over will grow globally to 1.4 billion by 2030.
- By 2050, one in every six people will be over 65.
- People with dementia often give up shopping post-diagnosis.
- By 2040, older households could be responsible for 63p of every pound spent by consumers.
- 1 in 7 working adults are also carers.