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MSc Business Analytics

Our new Business Analytics MSc provides you with cross-disciplinary training in systems analysis, business models, quantitative methods and data science to help you transform data into a powerful and predictive company asset.

Business Analytics

Key facts

  • Award Masters / MSc
  • Start date October or January
  • Duration 12 months
  • Mode of study Full-time

Business Analytics is critical in preparing organisations to solve 21st-century business challenges using state-of-the-art know-how. We aim to help you become a strategic leader in this exciting and rapidly evolving field.

On the course you will master the analytic tools, models and methods that are available to businesses as they deal with business growth, change and disruption. You'll develop the skills to plan and implement impactful business analytics projects, be in control of business analytic dashboards, and communicate the results of analysis at boardroom level, with confidence. 

The course has been designed to provide students with a deep understanding of the industrial and scientific relevance of business analytics and their application in strategic and operational decision-making for organisations across all sectors.

  • Top reasons to study with us
  • Course objectives

    The course is tailored for those who plan to pursue a career in the field of Business Analytics, as well as those seeking professional development or career change. It answers the industry’s demand for a skilled pool of graduates who can apply data science to solve business challenges.


    Preparing Business Leaders of the Future

    Postgraduate education at the University of Stirling Management School goes beyond text books and lecture rooms, we also focus on your personal and professional development.

    Our unique Flying Start Leadership programme equips you with the awareness, knowledge and techniques essential for building a successful career. These range from practical skills, like effective public speaking, to developing ways to work under pressure in difficult situations and manage conflict. Find out more about Flying Start.


    Preparation for International students coming to study in the UK

    Prepare for Success is an interactive web learning tool for international students who are coming to the UK to study. Take a look at the Prepare for Success website to get more information.

  • Work placements

    You’ll work on real-world projects with key organisations who are using business analytics for strategic development. Our extensive network of external organisations across all sectors provides opportunities to build your knowledge, skills and experience for a successful career in business analytics roles. 

  • Faculty facilities

    You will learn how to analyse business data, communicate uncertainties and lead organisational strategy in the use of evidenced data gathered from business. To do that you'll be introduced to such tools as Python, Orange, Microsoft BI, and R.

  • Research

    The University of Stirling Management School is rated among the top 25 in the UK for research impact, according to REF 2014. In Scotland, the School was ranked in the top five.

    64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour. We were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.

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