MSc Business Analytics

Our new Business Analytics MSc provides you with cross-disciplinary training in systems analysis, business models, quantitative methods and data science to help you transform data into a powerful and predictive company asset.

Business Analytics

Key facts

  • Award Masters / MSc
  • Start date October or February
  • Duration 12 months
  • Mode of study Full-time
  • Download course leaflet

Find out more about Changes at Stirling for 2020, including blended learning, start dates and how we’re making campus safer.

Business Analytics focuses on understanding the data generated by individual organisations, and how it can be used to improve business practices. 

As a conversion course developed in close partnership with industry we welcome students from any academic discipline and you will learn to use powerful visual programming and scripting tools, such as Orange, R, Power-BI, Python. These tools will enable you to learn how to deploy statistical analysis, predictive analytics, text analytics and data-mining tools to provide clear actionable solutions for business leaders and influence business strategy.

What our partners say about the course:

“The MSc focusses on business ownership of strategy and decision making, exploring both ethics and data science in the business context. This is important for local authorities as they embark on creating an open data platform at a national level. Many of these national level discussions have been centred on the ethics and cleansing of data before release, proving this MSc to be both current and relevant to today’s business needs.” Scott Ross, Portfolio and Business Manager for Stirling council

Top reasons to study with us

The course is tailored for those who plan to pursue a career in the field of Business Analytics, as well as those seeking professional development or career change. It answers the industry’s demand for a skilled pool of graduates who can apply data science to solve business challenges.


Preparing Business Leaders of the Future

Postgraduate education at the University of Stirling Management School goes beyond text books and lecture rooms, we also focus on your personal and professional development.

Our unique Flying Start Leadership programme equips you with the awareness, knowledge and techniques essential for building a successful career. These range from practical skills, like effective public speaking, to developing ways to work under pressure in difficult situations and manage conflict. Find out more about Flying Start.


Preparation for International students coming to study in the UK

Prepare for Success is an interactive web learning tool for international students who are coming to the UK to study. Take a look at the Prepare for Success website to get more information.

You’ll work on real-world projects with key organisations who are using business analytics for strategic development. Our extensive network of external organisations across all sectors provides opportunities to build your knowledge, skills and experience for a successful career in business analytics roles. 

You will learn how to analyse business data, communicate uncertainties and lead organisational strategy in the use of evidenced data gathered from business. To do that you'll be introduced to such tools as Python, Orange, Microsoft BI, and R.

The University of Stirling Management School is rated among the top 25 in the UK for research impact, according to REF 2014. In Scotland, the School was ranked in the top five.

64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour. We were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.

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