Sustainable Events Management

BA (Hons)

This degree offers a unique focus on sustainability within the Event Management discipline.


Events range in scope, scale and complexity, from mega-events to a corporate meeting. They could cover a diverse range of activities from sport and culture to product launches and fundraising. A successful events manager must have abilities in a very wide range of subject areas. The Sustainable Events Management degree course crosses the boundaries between marketing, human resources, finance, planning and other business skills to develop multi-disciplined, creative team leaders able to organise the largest event down to the smallest detail. The experiential focus on events as a management form represents a creative and dynamic approach relevant to organisations that strive to satisfy society’s leisure needs while producing a graduate well-versed in management, with explicit skills and knowledge in business, management and marketing and the ability to apply in practice.

Key information

  • UCAS: N8U7
  • Qualification: BA (Hons)
  • Start date: September & January
  • Course Director: Aaron McIntosh
  • Faculty: Stirling Management School
  • Partner: Singapore Institute of Management
  • Location: Singapore
Download course leaflet

Course Director

Aaron McIntosh

Aaron McIntosh

University of Stirling Stirling FK9 4LA Scotland UK

Entry requirements

Academic requirements

All applications are considered on a case-by-case basis.

Those with the following qualifications will be given advanced standing and are eligible to apply for direct entry into Year 3 of the Bachelor of Arts (Hons) Sustainable Events Management.

Institution Programme

Nanyang Polytechnic

  • Diploma in Hospitality & Tourism Management

Temasek Polytechnic

  • Diploma in Tourism & Hospitality Management
  • Diploma in Leisure & Events Management 

Ngee Ann Polytechnic

  • Diploma in Tourism & Resort Management 

Republic Polytechnic

  • Diploma in Integrated Events Management

Singapore Polytechnic

  • Diploma in Hotel & Leisure Facilities Management 
  • Diploma in Tourism & Resort Management 
  • Diploma in Intregrated Events & Project Management 


Application procedure

To apply for the Singapore Institute of Management (SIM)’s academic courses, please download a copy of the application form from SIM GE’s website:

Download Application Form

Structure and teaching

Structure and content

There are three key components to the Sustainable Events Management course: event management and technical expertise; business enterprise; and market awareness. Each of these components is represented throughout the course, creating a unique balance between the generic business study elements and the more tightly industry-focused events, leisure and consumer experience-based modules.

Years 3 and 4 provide you with theory and applications of sustainable event management including: event development and management; digital and experiential marketing; managing the consumer experience; project management; and financial/business modelling. You will engage with two core modules per semester and choose an elective per semester from across the Management School. In the final year, there is the option to work on an individual project or to work as a group and engage with an organisation on a consultancy project.

You will have numerous opportunities to develop appropriate work-related skills at every stage of your studies, culminating in the Professional Development and Practice module in Semester 8 which helps you prepare for entering the workplace.

Delivery and assessment

The course is offered on a full-time or part-time (flexible) basis over a two-year period. A structured curriculum of nine modules is delivered by faculty from the University of Stirling and supported by local tutors over two semesters per year. Classes are conducted in the day and/or during the evenings.

Each module will comprise of 25 hours of lectures and 15 hours of tutorials.


Core Modules

Year Three:

  • MANU9FE – Financial Business Modelling (Events)
  • MANU9CE – Managing the Consumer Experience
  • MKTU9M5 – Understanding Consumers
  • MANU9PE – Project Management (Events)
  • MANU9SE – Developing Sustainable Events
  • MKTU9DM – Digital and Experiential Marketing

Year Four:

  • MANU9VM – Facility, Conference and Venue Management (Events)
  • MANU9EC – Effective Communication and External Relations for Managers
  • MANU9EM – Work-based Project – Sustainable Events Management
  • MGTUDPD – Professional Development & Practice

Recommended reading

A detailed reading list is provided to students at the beginning of each module.

Example timetable

The timetable below is a typical example, but your own timetable may be different.

Timetabled classes typically take the form of lectures, workshops and seminars. Lectures and briefing sessions are intended primarily to provide you with background information (sometimes working through examples and case studies), and a starting point and guide to further reading.  Workshops and seminars are held in small groups and involve group and individual tasks, active discussion and debate. These sessions are designed to enable you to develop both intellectual and practical skills.

There is an exam period at the end of each semester. While exams do form part of the assessment for most modules, no module is assessed exclusively by examination (usually exams account for 50 percent or less of the final grade).

YearSemesterSubject 1Subject 2Subject 3
3 5 Managing the Consumer Experience Understanding Consumers Financial & Business Modelling (Events)
6 Developing Sustainable Events Digital and Experiential Marketing Project Management (Events)
4 7 Facility, Conference and Venue Management (Events) Effective Communication and External Relations for Managers Work-based Project – Sustainable Events Management
8 Professional Development & Practice Work-based Project – Sustainable Events Management  


Top 25 in the UK for Business and Management Research

The reputation of our research at the University of Stirling Management School was recognised in the 2014 Research Excellence Framework (REF), where the School was placed in the UK’s top 25 institutions for Business and Management, out of 101 business schools. In Scotland, the School was ranked in the top five. 64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour and we were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.

Teaching provision in Business and Management has been assessed by the Scottish Funding Council and rated as ‘highly satisfactory’.

Study abroad opportunities

You may spend Semester 7 studying at the University of Stirling campus. Students take the same modules at the Stirling campus as they would in Singapore. This is an invaluable opportunity for students to experience and become immersed in British culture, and to add value to their educational learning experience through a firsthand appreciation of the different domestic and international activities undertaken in conference and events etc.

Career opportunities

Graduates of this degree will be able to apply sound analytical techniques, underpinning scientific principles and management skills to the challenges faced by the events management related industries. There are many opportunities across a range of events management business organisations, including project management of particularly large events, i.e. music festival or management of a conference and event venue.

© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
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