Digital Media

BA (Hons)


BA (Hons) Digital Media provides a rigorous and intellectually-challenging training in the tools, applications and possibilities of the digital environment from the preparation of multimedia content to its effective display and dissemination. With strong practical elements built into the course, graduates will be ideally equipped for entry into any sector of the economy that makes use of digital contents or platforms, including the media industry.

The course combines the applied technological and media-oriented skills of Forth Valley’s HND programme with the advanced academic training and up-to-date digital expertise of the University. Students will be equipped not only with the skills to be creative and productive in the digital era, but will also understand the ethical, legal and theoretical dimensions of this training. Graduates will be well-rounded, informed and digitally-skilled individuals ready to drive the local and international economy forward.

Key information

EU Applicants
The Scottish Government has confirmed that EU students enrolling in the 2018 and 2019 academic year will be entitled to free tuition fees in Scotland. EU Students will retain that status for the duration of their four year degree.

  • UCAS: W2N9
  • Qualification: BA (Hons)
  • Study methods: Full-time
  • Start date: September
  • Course Director: Dr Greg Singh, Communications, Media and Culture, University of Stirling; and Stephanie Toms, Creative Industries, Forth Valley College
  • Faculty: Faculty of Arts and Humanities
Download course leaflet
Download undergraduate prospectus

Greg Singh & Stephanie Toms

Curriculum Manager
Forth Valley College
Stirling Campus
Drip Road

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What makes us different?

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Entry requirements

Academic requirements

Four-year Honours degree

SQA Higher: BBB.
GCE A-level: BB.
IB Diploma: 28 points.

Essential subjects: to include English. Media Studies or Modern Studies preferred.

Other qualifications

Access courses:
Access courses and other UK/EU and international qualifications are also welcomed.

Foundation Apprenticeships

considered to be equivalent to 1 Higher at Grade B

Additional information

General entrance requirements apply »

Please note that selection will be made via successful interview.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

  • IELTS: 6.0 with 5.5 minimum in each skill
  • Cambridge Certificate of Proficiency in English (CPE): Grade C
  • Cambridge Certificate of Advanced English (CAE): Grade C
  • Pearson Test of English (Academic): 54 with 51 in each component
  • IBT TOEFL: 80 with no subtest less than 17

More information on our English language requirements

If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

Fees and costs

Fees 2018/19

Overseas students (non-EU) £ 12,140.00
Scottish and EU students £ 1,820.00
Students from the rest of the UK

£9250 – with a generous package of scholarship options

From 2016/7 onwards, the fees for overseas undergraduates will be held at the level upon entry.

If you plan to commence your studies at the University of Stirling in January 2018, please note you will be subject to our 2017/18 fees. Please contact us for more information.

Please note: Scottish and EU students can apply to the Students Award Agency for Scotland (SAAS) to have tuition fees paid by the Scottish government. Students from the rest of the UK can apply for financial assistance, including a loan to cover the full cost of the tuition fees, from the Student Loan Company.

You should expect to pay fees for every year you are in attendance and be aware fees are subject to revision and may increase annually. Students on programmes of study of more than one year should take this into account when applying.

Please note there is an additional charge should you choose to attend a graduation ceremony. View more information

Cost of Living

Find out about the cost of living for students at Stirling

Payment options

Find information on paying fees by instalments

Scholarships and funding

Scholarship finder

Structure and teaching

Delivery and assessment

Teaching is conducted in a wide variety of contexts, from the lecture through to small group work. Assessment is carried out via examinations, essay writing, workshop reports and other forms, such as the final-year digital project. Final Honours classification is based on work done in Year 3 and Year 4.

All modules at Level 10 are delivered by small group learning and teaching which aims to provide opportunity for interaction with specialist staff and to develop communication skills. This format enhances opportunity for developed discussion of key issues. In addition, students will be invited to make formal and informal presentations in these groups as part of their assessment.

Students are encouraged and expected to undertake independent study. Students are expected to read and observe widely from a variety of sources of different forms (text, film documentary, photo-archive, field observation) from across the contributing disciplines. Their independent study culminates in the digital project produced in Semesters 8. This assessment element provides students with the opportunity to produce a substantial piece of researched material/extended project or portfolio on their chosen area and may be linked to a placement/internship

Modules are assessed typically by a combination of coursework and examination, with the weighting varying depending on the nature of the material taught and the module outcomes specified. An integrated assessment strategy will be adopted.


Year 1 

  • Creative Industries: Introduction                              
  • Writing for the Media
  • Radio Production 1
  • Video Production 1
  • Photography: An Introduction
  • Communication: Using IT and DTP
  • Journalism Skills: Introduction
  • The Media: Features and Trends
  • English Language Skills
  • Law and the Media
  • Media Analysis: Semiotics, Representation and Ideology
  • Complex Oral Presentation
  • Interviewing Skills
  • Creative Industries Grade Unit 1
  • Research Skills
  • Digital Culture: Online Communication

Year 2

  • Writing for the Media: Advanced
  • Scripting and Presenting for Radio News
  • Web Design: An Introduction
  • Radio Production 2
  • Video Production 2
  • Creative Industries: Graded Unit 2
  • Communication: Promoting and Pitching
  • Interpersonal and Group Skills
  • Personal Development Planning
  • Freelance Working Skills 
  • Electronic News-gathering

Year 3

  • Digital Creativity
  • Production: Online Content
  • Social Media Marketing: histories, contexts and strategies

Options from:

  • Analysing the Language of News
  • Advertising
  • Journalism & Society
  • The Poetic Eye: Documentary Film & Television
  • Gender & Representation
  • Sport, the Media & Popular Culture
  • The Body in Screen Culture
  • Experimental Cinema
  • Public Relations
  • Scriptwriting
  • Small Nations on Screen
  • Cultural Theory & Media Practice
  • Law and Government for Journalists

Year 4

  • Digital and Data Literacy

One option from:

  • Production: Content Development and Research
  • Researching the Media and Culture
  • Advanced Reporting
  • Digital Journalism
  • Radio Drama

Students must also select one of:

  • Digital/Publishing Project
  • Documentary Production
  • Digital Media Dissertation
  • Journalism Project 


Find detailed module information for your intended degree. For other options, such as combined degrees, please consult the Degree Programme Tables.

The details shown are for illustration only (and may be subject to change). Your adviser of studies can help you choose electives to customise your degree to suit you.

Recommended reading

Recommended reading suggestions by module are listed and can be viewed in the Programme Handbook which is available via the Faculty of Arts and Humanities website at:

Modes of study


Why Stirling?


Communications and media research at Stirling played an important role in the development of the research field both in the UK and internationally from the foundation of the original department in 1978. Consistently rated top in Scotland since research assessment exercises began, media research at Stirling continues to be highly rated at home and overseas. Stirling currently sits in the top 150 universities worldwide for communication and media in the definitive QS World University rankings for 2016/17.

Communications, Media and Culture (CMC) at Stirling maintains its commitment to wide-ranging research which crosses boundaries between arts and humanities, social sciences and management. CMC’s work encompasses research into screen and print media, digital media and social media, public communication and promotional culture, heritage and archives. CMC has research specialists in journalism and public relations in addition to researchers working on many aspects of media representation, media institutions, media and communications policy, also on numerous relationships between media, culture and society.

International Students

The University of Stirling welcomes applications from all countries.

Our staff

Dr Greg Singh

Greg is Director for the Digital Media programme, and is also Director of the Art and Design programme at the University of Stirling. He has a First Class honours degree in Film Studies with Media and Video Production (Bucks), and gained a distinction in the prestigious MA History of Film and Visual Media programme (Birkbeck, University of London). His doctoral thesis, under the supervision of Prof Jonathan Bignell (Reading) looked at cinephilic encounters with popular cinema narrative across multiple platforms and migrating content. He joined the Division of Communication Media and Culture in 2013 as Lecturer in Media and Communications from the University of Hull, where he served as Lecturer in Digital Media. He has taught in several universities throughout the UK, in a varied career covering media and cultural studies, film studies, visual and material culture, psychosocial studies and audio cultures.

Greg is an active member of the Stirling Media Research Institute, and has published on a range of interdisciplinary fields including popular cinema, film theory and film-philosophy, depth psychology, and representations of technology in television drama. He is author of  Feeling Film: Affect and Authenticity in Popular Cinema (Routledge, 2014) and Film After Jung: post-Jungian approaches to film theory (Routledge, 2009).  He is currently working on a book-length study for Routledge discussing psychosocial aspects of digital literacy and Web 2.0.

Dr Simon Rowberry

Simon joined Stirling in 2015 as Lecturer in Digital Media & Publishing. Prior to this, he completed his PhD, “The Literary Web,” at the University of Winchester. His teaching and research focus on the emergence of digital textual media, its historical precedents, and its broader impact on the development of digital media and contemporary publishing.

Simon has been invited to talk on the intersection of digital culture and book history at the University of Reading and Society of Indexers Annual Conference and has spoken about the emergence of ebook culture in Lausanne, Seattle and Birmingham. He is a consultant for the AHRC-funded Digital Reading Network. His research into digital readership and the emergence of ebook culture has been published in Convergence, Nabokov Online Journal, Orbit: Writing around Pynchon, and Proceedings of ACM Hypertext. He is currently working on a history of the Kindle from 2007 to 2011.

Dr Eddy Borges Rey

Eddy joined the Division of Communication Media and Culture in 2011 as Lecturer in Journalism Studies from the University of Malaga where he taught Production and Media Studies. He holds a BA in Broadcast Journalism from the University of Zulia in Venezuela and an MA and PhD in Music and Communication from the University of Malaga in Spain. His doctoral thesis looked at the musical imagery used by online communities of prosumers when attributing meaning to their musical practices on the internet. Since then, his research interests have focused on data journalism, data research methodologies and civic innovation and he has published several articles on these topics. Eddy has worked as a music journalist, a television and radio producer and a PR practitioner in Venezuela and Spain between 1996 and 2010.

Thomas Allmer

Thomas studied media and communication and political science at the University of Salzburg, Austria, and the Victoria University, Melbourne, Australia. After he had finished his PhD in 2014, he started as Lecturer in Social Justice at the University of Edinburgh, Scotland, UK. Since 2016, he is Lecturer in Digital Media at the University of Stirling, Scotland, UK. His publications include Towards a Critical Theory of Surveillance in Informational Capitalism (Peter Lang, 2012) and Critical Theory and Social Media: Between Emancipation and Commodification (Routledge, 2015). Thomas' research focuses on critical social theory, political economy of media, information and communication, sociology of technology, digital labour and capitalism, social media/digital media/Internet/new information and communication technologies and society, privacy and surveillance studies, and academic labour.

Chiara Bernardi

Chiara holds a PhD in interdisciplinary methodologies from the University of Warwick and completed a post-doc at the Swiss Federal Institute of Technology in Lausanne (EPFL). Prior to rejoining academia she worked in the media industry as a planner, project manager and consultant for international clients in the United Kingdom, Asia Pacific and Middle East. Her work draws upon Software Studies, Actor Network Theory, Feminist theories and Digital Humanities.

Careers and employability

Career opportunities

Many of our graduates have established successful careers in film, media and journalism. These include working in television and radio industries as journalists, scriptwriters, directors, administrators and technicians. Some have made careers in the press and publishing or in the arts and cultural industries. Others are working in advertising, public relations, market research, community media and new media.

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