Dr Dimitrios Kolyperas

Lecturer

Marketing & Retail University of Stirling, Stirling, FK9 4LA

Dr Dimitrios Kolyperas

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About me

Dr Dimitrios Kolyperas is a Lecturer of Marketing and Retail at the University of Stirling where he teaches Sport Marketing and Marketing Strategy, His research revolves around sport marketing, CSR, retailing and value co-creation. In his recent publications, Dimitrios looks into integration, digital inclusion/toxicity and digital responsibility in modern digital environments, including eSports and social media. His ongoing research includes the area of VR technologies and augmented reality.

Event / Presentation

Revisiting the relationship between charitable foundations and founding companies: A CSR analogy approach and a proposed typology. EURAM 2014- 14th Annual Conference of the European Academy of Management

http://www.euram-online.org/…ok-euram2014.pdf

Retail Merchandise Strategies of Professional Football Clubs in Scotland. EURAM '15: 15th Annual Conference of the European Academy of Management

http://2015.euramfullpaper.org/program/default.asp


Research (1)

Sport Management, Sport Business, Sport Marketing, Sport Retailing, Sport CSR, Sustainability and Marketing Ethics, Sport Fandom, Social Media Marketing, VR and Augmented reality, digital innovation in sports, Marketing Strategy

Projects

Digital innovation in cycling – Gaming as a tool for enhancing sport participation
PI: Dr Dimitrios Kolyperas
Funded by: European Network for Innovation and Knowledge

Outputs (21)

Outputs

Conference Paper (unpublished)

Pavlopoulou I & Kolyperas D (2023) Of hacking, cheating, ‘BM’ing and other demons: searching for the roots of e-sportsmanship within the gaming community. Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham, 03.07.2023-06.07.2023. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf


Book Chapter

Kolyperas D & Sparks L (2018) Retailing in the football industry. In: Chadwick S, Parnell D, Widdop P & Anagnostopoulos C (eds.) Routledge Handbook of Football Business and Management. Abingdon: Routledge. https://doi.org/10.4324/9781351262804-32


Book Chapter

Anagnostopoulos C & Kolyperas D (2015) Corporate Social Responsibility of and through Sport. In: Byers T (ed.) Contemporary Issues in Sport Management: A Critical Introduction. London: SAGE, pp. 473-486. http://www.uk.sagepub.com/books/Book242153?bookType=%22Textbooks%22&subject=Q00&status=Forthcoming&availableAs=icfr&sortBy=defaultPubDate%20desc&fs=1#tabview=toc


Conference Paper (unpublished)

Szymoszowskyj A, Winand M, Kolyperas D & Sparks L (2015) Retail Merchandise Strategies of Professional Football Clubs in Scotland. EURAM '15: 15th Annual Conference of the European Academy of Management, Warsaw, Poland, 16.06.2015-20.06.2015. http://2015.euramfullpaper.org/program/search.asp?qs=STIRLING%20UNIVERSITY


Book Review

Kolyperas D (2014) Sports Public Relations. Review of: Sports Public relations, by Jacquie L’Etang, London: Sage, 2013, 216 pp. ISBN: 9781412936194. European Sport Management Quarterly, 14 (5), pp. 567-570. https://doi.org/10.1080/16184742.2014.946432


Conference Paper (published)

Kolyperas D & Anagnostopoulos C (2014) Revisiting the relationship between charitable foundations and founding companies: A CSR analogy approach and a proposed typology. In: 14th Annual Conference of the European Academy of Management EURAM 2014 Valencia. EURAM 2014- 14th Annual Conference of the European Academy of Management, Valencia, Spain, 04.06.2014-07.06.2014. Brussels, Belgium: European Academy of Management, p. 167. http://www.euram-online.org/conference/2014/content/files/e-book-euram2014.pdf


Book Chapter

Kolyperas D & Sparks L (2010) Assessing the Impact of Corporate Social Responsibility (CSR) on Football Consumers: Which are the Benefits Derived by CSR’s Awareness?. In: Anagnostopoulos C (ed.) International Sport: A Research Synthesis. Athens, Greece: Athens Institute for Education and Research ATINER, pp. 11-30. http://www.atiner.gr/docs/2010Anagnostopoulos_CONT.htm


Teaching

Sport Marketing, The business of eSports, Marketing Strategy, Marketing Ethics and Socially Responsible Marketing