Conference Paper (unpublished)

Value appropriation processes under a network perspective: Insights from the UK grocery network

Details

Citation

Maglaras G, Sparks L & Bourlakis M (2018) Value appropriation processes under a network perspective: Insights from the UK grocery network. 51st Academy of Marketing Conference: Marketing the Brave, University of Stirling, 02.07.2018-05.07.2018.

StatusUnpublished
Publication date26/06/2018
Conference51st Academy of Marketing Conference: Marketing the Brave
Conference locationUniversity of Stirling
Dates

People (2)

People

Dr George Maglaras
Dr George Maglaras

Senior Lecturer, Marketing & Retail

Professor Leigh Sparks
Professor Leigh Sparks

Deputy Principal, Marketing & Retail