Conference Paper (unpublished)

The impact of Perceived Usefulness and Perceived Ease of Use on Online Purchases: A comparison of Buyers and Non-Buyers Perceptions

Details

Citation

Pagiaslis A, Maglaras G & Theodoridis P (2011) The impact of Perceived Usefulness and Perceived Ease of Use on Online Purchases: A comparison of Buyers and Non-Buyers Perceptions. 16th International Conference on Corporate and Marketing Communications, Athens, Greece, 27.04.2011-29.04.2011.

StatusUnpublished
Publication date31/12/2011
Related URLshttp://www.icmca.net/…ntlist&Itemid=44
Conference16th International Conference on Corporate and Marketing Communications
Conference locationAthens, Greece
Dates

People (1)

People

Dr George Maglaras
Dr George Maglaras

Senior Lecturer, Marketing & Retail