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Book Chapter

The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece

Citation
Fotopoulos C, Vlachos I & Maglaras G (2010) The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece. In: Lindgreen A, Hingley M, Harness D & Custance P (eds.) Market Orientation: Transforming Food and Agribusiness Around the Customer. Food and Agricultural Marketing. Farnham: Gower Publishing, pp. 307-324. http://www.gowerpublishing.com/isbn/9780566092084

StatusPublished
Author(s)Fotopoulos, Christos; Vlachos, Ilias; Maglaras, George
Title of seriesFood and Agricultural Marketing
Publication date31/12/2010
PublisherGower Publishing
Publisher URLhttp://www.gowerpublishing.com/isbn/9780566092084
Place of publicationFarnham
ISBN978-0-566-09208-4
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