Temporal variations in the relationship between legacies and support: A longitudinal case study in Rio 2016 Olympic Games

Citation

Rocha C (2020) Temporal variations in the relationship between legacies and support: A longitudinal case study in Rio 2016 Olympic Games. Journal of Sport Management, 34 (2), p. 130–146. https://doi.org/10.1123/jsm.2019-0039

Abstract
The purpose of this research was to describe temporal variations in Rio residents’ support for the 2016 Olympic Games (OG) and in the relationship between perceptions of legacies and support for the event. Drawing on social exchange theory, perceptions (expectations and evaluations) of tangible, intangible and environmental legacies should affect support intentions. A longitudinal trend study was designed. Four multistage stratified random samples of Rio residents were surveyed in 2012 (n = 900), 2014 (n = 900), 2016 (n = 723) and 2018 (n = 550). Results showed that perceptions of legacies and support for Rio 2016 OG decreased progressively from 2012 to 2018. In early stages of preparation (2012 and 2014), expectations of intangible and environmental legacies were predictors of support. In the year of the event and two years after the event, perceptions of tangible legacies were predictors of support. Longitudinal findings show that, to gain support, organizers promise unattainable legacies, which then lead to dwindling support as they fail to deliver them. Findings suggest that plans and actions of sport mega-events’ organizers must change.

Keywords
environmental legacy; intangible legacy; popular support; sport mega-event; tangible legacy

Journal
Journal of Sport Management: Volume 34, Issue 2

People

Dr Claudio Rocha

Senior Lecturer, Sport