Our vision, mission and values

Our vision, mission and values support the responsible and sustainable business principles that underpin all our courses, research and work.

Our vision

To be a place of opportunity

  • Where learners at any stage come to develop based on ability, not background.
  • Where academia, local and regional organisations and society connect to make business a positive force in the world.
  • Leading the development of responsible, sustainable and growth-based business practices with an international outlook through our research, education and local and global connections.

Our mission

We advocate responsible and sustainable business (including organisations) by producing outstanding scholarship, research and education and working to maximise the impact of our expertise. We are committed to instilling an ethos of responsibility and a lifelong habit of learning and growth in our students and stakeholders.

Our values

Responsibility: embedding the ethos and principles of sustainable and ethical business practice in everything that we do.

Excellence: leading the way in how we prepare our staff, students and stakeholders to make a difference.

Openness: friendly and engaging where enquiry, collaboration, and exchange are welcome and encouraged.

Ambition: shaping our societies and improving business performance; making a lasting impact and transforming the world in which we live

Wellbeing, Inclusion, Diversity and Equality (WIDE)

Stirling Management School is committed to leading on issues to do with wellbeing, inclusion, diversity and equality (WIDE) and recognises that diversity of staff and students benefits and enriches the work, learning and research experiences of the entire School community. The Faculty is working to embed WIDE into its culture and working practices, supported by the University policy framework.

Equity, diversity and inclusion

Gender equality in higher education

The University of Stirling Management School holds an Athena SWAN Bronze award for gender equality in higher education.

The award demonstrates our ongoing commitment to equality and inclusion in our policies, practices, action plans and culture.

The Athena SWAN initiative is a national charter developed by the Equality Challenge Unit, which recognises and promotes good practice around gender equality.

Gender equality in higher education Athena Swan Bronze Award