Professor Petra Meier

Honorary Professor

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Professor Petra Meier

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About me

Petra Meier is Professor of Public Health at the School of Health and Related Research in the University of Sheffield and Head of the Sheffield Alcohol Research Group, whose research has been has been influential in informing current debate on alcohol policy. Her team developed the Sheffield Alcohol Policy Model, which has provided a key evidence base for debates around minimum unit pricing in the UK and beyond. Petra studied psychology at the University of Heidelberg in Germany, before completing an MSc by Research in Child Health (University of Hertfordshire), followed by a PhD in Epidemiology & Health Sciences at the University of Manchester. She was a lecturer at Manchester Metropolitan University prior to ¿moving to the University of Sheffield in 2006. Her recent research interests include alcohol policies and their effectiveness, especially pricing, marketing and availability policies; determinants of substance use, misuse and addiction; substance misuse treatment evaluation and outcome, as well as interventions tackling health inequalities.¿ She is Director of the Wellcome Trust-funded DTC in Public Health Economics and Decision Science, and serves on the NIHR Public Health Research Research Funding Board.