Digital Adverts

The preferred file format is animated GIF, as the use of slides allows maximum space for visuals, messaging and a call to action.

Where one static image is required (JPG or PNG files), text and use of visual elements may need to be reduced or a block colour background used to maximise space.

It is not essential to include the strapline in digital ads, please use the limited space to focus on your key message and call to action.

When using rankings, due to the small space available, it is important that they’re referenced either on the landing page, or in the post copy.