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Study a Masters degree in Sport Business Analytics in Scotland, UK

Whether you're looking to enter the sport industry or enhance your current career, this course equips you with the skills to turn sport-related data into strategic decisions.

Scotland's Sporting University Excellence horizontal

MSc Sport Business Analytics

Starting in September

  • Gain practical experience with tools like Python and R, learning programming, statistical analysis, and predictive modelling—all highly valued in sport organisations worldwide.
  • Explore how analytics informs key areas such as sponsorship, finance, marketing, performance, and governance, with a strong emphasis on real-world application through case studies and projects.
  • Benefit from a diverse learning environment, expert faculty, and strong industry connections.
  • Study at Scotland’s University for Sporting Excellence and AACSB-accredited Business School.


AACSB accredited logo           Small Business Charter logo

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Find out more about studying at Stirling with our wide range of webinars. Register to join a live webinar or watch again, and hear from our staff and students about everything from accommodation and student support, to course-specific information.

£7,000 Vice Chancellor's Scholarship

Students from USA and Canada can apply for our Vice Chancellor's Postgraduate International Scholarship – giving a £7,000 reduction in tuition fees.

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Graduate Visa

International students who successfully complete a UK degree can apply for the Graduate Visa, which will allow you to stay in the UK after you graduate, with no restriction on the type of work you can do.

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International student loans

Student loans are available in selected US states and Canadian Provinces with international student loans providers, including Prodigy Finance. For USA students we're eligible to certify loan applications for the Federal Family Education Loan Program (FFELP).

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