Advertising

Citation

MacRury I (2009) Advertising. London: Routledge. https://www.routledge.com/Advertising/MacRury/p/book/9780415251266

Abstract
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

People

Professor Iain MacRury

Professor in Comms., Media and Culture, Communications, Media and Culture