Book Chapter

Back to the Future: Gifts, Friendship, and the Re-Figuration of Advertising Space

Details

Citation

MacRury I (2013) Back to the Future: Gifts, Friendship, and the Re-Figuration of Advertising Space. In: McAllister MP & West E (eds.) Routledge Companion to Advertising and Promotional Culture. Routledge Media and Cultural Studies Companions. London: Routledge, pp. 357-372. https://doi.org/10.4324/9780203071434-40

Abstract
This chapter explores the re-figuration of advertising space in social media and considers some of the challenges facing social media advertising in the context of the increased prevalence and dominance of this form.

StatusPublished
Title of seriesRoutledge Media and Cultural Studies Companions
Publication date31/12/2013
Publication date online18/02/2013
PublisherRoutledge
Place of publicationLondon
ISBN9780415888011
eISBN9780203071434

People (1)

People

Professor Iain MacRury

Professor Iain MacRury

Professor in Comms., Media and Culture, Communications, Media and Culture