Researchers at the University of Stirling are looking for frequent visitors to The National Wallace Monument to take part in a tourism study.
The University of Stirling Management School is seeking people who live locally and have visited inside the popular Stirling landmark more than once since 2019, to share their experiences.
The study is now in its second stage. Among the findings so far are that historical interest, being part of a tour, demonstrating national pride, and curiosity, are among the top reasons for visiting the historic landmark, which commemorates William Wallace and the Battle of Stirling Bridge.
Domestic visitors enjoyed connecting with others on site and sharing their own knowledge of Wallace while international tourists were more likely to make sense of the past through performance or interaction, the research has found.
The film Braveheart is still a significant draw for international visitors to the Monument, which opened in 1869. Julie Tinson, Professor of Marketing at the University of Stirling, said: “Although Braveheart is a draw for people from overseas, they soon realise that the Hollywood film is a romantic if historically inaccurate version of events!”
Professor Tinson explained: “Our findings so far show that pride in Scotland and its history runs deep among visitors to the National Wallace Monument. Tourists we have spoken to so far were keen to explain how their visits made them feel connected – whether that be to William Wallace, other historical Scottish figures, Stirling or Scotland. Family bonds were also strengthened through shared experiences and meaningful family moments.”
She added: “Now we’re on the hunt for local regular visitors who have been inside the monument more than once since 2019.”
Professor Tinson hopes the study will give insight to those managing tourism attractions into how tourists interpret a nation and give it meaning.
If you are interested or for further information, contact Julie Tinson at j.s.tinson@stir.ac.uk
Professor of Marketing
Our findings so far show that pride in Scotland and its history runs deep among visitors to the National Wallace Monument. Tourists we have spoken to were keen to explain how their visits made them feel connected – whether that be to William Wallace, other historical Scottish figures, Stirling or Scotland.