The University was the first in the UK – and one of the first in Europe – to introduce a public relations degree programme.
“Stirling, in particular, had a significant influence on public relations education and research in the UK and beyond. The University is known as the ‘cradle’ of critical public relations scholarship and has, through the years, hosted and brought together world-leading academics, playing a central role in pursuing new directions and shaping the public relations education and research agenda.”
Speakers at the event include: Queen Margaret University’s Professor Jacquie L’Etang and Dr Magda Pieczka; Dr Lee Edwards, London School of Economics and Political Science; Professor Danny Moss, University of Chester; Professor Tom Watson, Bournemouth University; Professor Jordi Xifra, Universitat Pompeu Fabra, Barcelona; and Stirling’s Drs Will Dinan, Derek Hodge and Alenka Jelen-Sanchez.
The speakers will address the history of public relations and its place in contemporary societies, from its role in post-truth politics to the film industry. Speakers will also touch upon the evolution of public relations at Stirling and how its expertise in this area became famous worldwide.
The event will finish with a roundtable discussion on how public relations will either thrive or survive in the future.