Skip header navigation

BA (Hons) Retail Marketing

UCAS Code N550 Part-time study available Fast-track your degree Study abroad opportunities

Study Retail Marketing at the University of Stirling and benefit from our links to business and outstanding employability record.

Retail Marketing

Key facts

  • Award BA (Hons)
  • Start date September or January
  • Duration 48 months or 36 months
  • Mode of study Part-time, Full-time, Campus based

Whether we shop in stores, online or via apps, our everyday lives are closely connected to events in the retail sector. In recent years, the industry has undergone many significant changes, with increased levels of competition, internationalisation and the growth of e-commerce.

Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.

The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.

  • Top reasons to study with us

Entry requirements for your country/region

  • Year 1 entry – Four-year honours

    SQA Highers
    AABB – by the end of S5
    AABBB – by the end of S6

    GCE A-levels
    BBB

    IB Diploma
    32

    BTEC (Level 3)
    DDM

    Widening access students
    Widening access students may be eligible for an adjusted offer of entry. To find out if this applies to you go to our widening access pages.

  • Year 2 entry – Three-year honours

    SQA Advanced Highers
    ABB

    GCE A-levels
    ABB

    IB Diploma
    35

  • Other Scottish qualifications

    Scottish HNC/HND
    Year one minimum entry - Bs in graded units.

    Access courses
    University of Stirling access course - for mature students only. You must pass the course with 50% or above.

    SWAP access course - for mature students only. Please check the SWAP progression routes document for details.

    Email our Admissions Team for advice about other access courses.

    Foundation Apprenticeships
    Considered to be equivalent to 1 Higher at Grade B

  • Other qualifications

    English, Welsh and Northern Irish HNC/HND
    Merits and Distinctions

    English, Welsh and Northern Irish access courses
    Access to Higher Education - 60 credits, minimum 45 at QCF Level 3, pass at 60% or above.

  • Advanced entry

    Year 2 and Year 3 entry
    Entry into Year 2 or Year 3 may be possible depending on your HNC/HND course. To find out more go to our articulation pages.

    Other qualifications
    Advanced entry may by possible depending on your qualifications. To find out more go to our advanced entry page.

  • Additional information

    General entrance requirements apply

    If you’ve taken exams over two sittings, repeated an exam, or been upgraded, the entrance requirements may be higher.

  • Other routes of entry

    INTO University of Stirling offers an International Foundation programme for international students who don’t meet the required academic and English-language criteria. This course offers a pathway to study at the University of Stirling through an excellent teaching and learning experience in the high-quality study facilities on campus.

    International Foundation 

    Successful completion of the International Foundation in Business, Finance, Economics and Marketing to the required standard provides direct entry to year two of a range of BA Honours programmes, including Accounting (either as single honours or as combined honours with Business Law, Business Studies, Economics, Finance or Marketing).

    Subject to additional entry qualifications. year 3 entry to the BA Honours in Accounting and the BA Honours in Finance and Investment is also available to INTO International Foundation students via the Integrated International Year Two pathway.

    For more information, and to apply, visit INTO University of Stirling.

  • English language requirements

    If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

    • IELTS - 6.0 with 5.5 minimum in each skill
    • Cambridge C2 Proficiency (CPE) 180 with minimum 162 in each skill
    • Cambridge C1 Advanced (CAE) 169 with minimum of 162 in each skill
    • Pearson Test of English (Academic): 54 with 51 in each component
    • IBT TOEFL: 80 with no subtest less than 17

    More information on our English language requirements

    Pre-sessional English language courses

    If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

    Find out more about our pre-sessional English language courses

You’ll study Retail Marketing as a four-year single honours degree. Your first year will provide a background in business-related subjects, which will be taught alongside students from Marketing, Business Studies and Human Resource Management. In later semesters, core modules in retailing and marketing are studied alongside a selection of elective modules – building up your knowledge in everything from visual merchandising to and multi-channel marketing and supply chains.

Modules

The module details given below are subject to change as the University regularly revises and refreshes the curriculum of our taught programmes. The modules outlined below represent those offered in 2019/20 on this course of study.

Course details

  • Teaching

    Teaching on your course will centre around lectures and tutorials, with considerable emphasis being placed on the analysis of case studies. To give you an all-encompassing view of the retail sector, the theory you’ll hear in lectures is also complemented with site visits and guest speakers from industry.

  • Assessment

    Assessment is through a combination of coursework and formal examinations. You’ll also be graded on your final-year dissertation – a comprehensive body of work focused on a particular aspect of retail you’re interested in.

  • Study abroad

    You have the option of spending Semester 5 or 6 studying abroad under the ERASMUS European exchange programme, or take part in exchanges administered by the University’s Study Abroad Office to destinations in the USA, Canada, Australia and elsewhere. The Institute for Retail Studies also offers an undergraduate Retail Marketing programme at the Singapore Institute of Management, which means you have the option of spending an entire semester of your course in Singapore.

    Find out more about studying abroad.

  • Contact
  • Fees and costs

    Fees shown are per year (Fees are different for each course)

      2019/20

    Scottish/EU Students

    Although you’re liable for annual tuition fees, students domiciled in Scotland or the EU will be able to apply to the Student Awards Agency for Scotland (SAAS) to have tuition fees paid by the Scottish government on their behalf. If you’re unsure of your fee status, you can check your eligibility online.

    You will be liable to pay tuition fees for every year you’re in attendance, and your fees will be held level upon entry. Please note if you need to extend your period of study, you may be liable for an additional fee.

    Important note for EU students

    The Scottish Government has confirmed that EU students enrolling in the 2019 and 2020 academic year will be entitled to free tuition fees in Scotland. EU students will retain that status for the duration of their four year degree. The future fee status of EU students enrolling in UK universities will depend on the timing and terms of the UK’s exit from the European Union. The University will make decisions on fee levels for EU students enrolling in 2021 when further guidance is available from the Scottish and UK governments, and will publicise information about fee levels and financial support available on the University website.

    While students should be aware this may mean a change from the current position where EU students are treated with equivalence to Scottish students, it is also important to note that any changes would also require changes to existing UK and Scottish legislation. Current indications are that the UK would leave the EU at the earliest in 2020, so any changes would not take effect before the academic year 2020/21.

    £1,820*

    *This tuition fee is set by the Scottish Government, and may be subject to change.

    Students from England, Wales and Northern Ireland

    If you’re domiciled in England, Wales or Northern Ireland, you’ll be able to apply for financial assistance, including a loan to cover the full cost of your tuition fees, from your relevant funding body.

    You will be liable to pay tuition fees for every year you’re in attendance, and your fees will be held level upon entry. Please note if you need to extend your period of study, you may be liable for an additional fee.

    If you successfully complete Years 1-3 of your course, you will also be eligible to receive an Honours Year Scholarship valued at £9,250 to cover the tuition fee costs of your fourth and final year of study. Learn more about the Honours Year Scholarship.

    There is additional funding available for students from England, Wales and Northern Ireland – please see Funding opportunities below.

    £9,250

    Overseas (Non-EU) Students

    You will be liable to pay fees for every year you’re in attendance, and your fees will be held level upon entry. Please note if you need to extend your period of study, you may be liable for an additional fee.

    £12,450

    You should expect to pay fees for every year you attend. Fees are subject to revision and may increase annually. Students on programmes of study of more than one year should take this into account when applying.

  • Funding opportunities

    See what funding opportunities and loans are available to help you with tuition and living costs.

    Students domiciled in Scotland and the EU

    The University of Stirling offers undergraduate funding opportunities for students domiciled in Scotland or the EU. To find out if you’re eligible to apply for an award, use our scholarship finder.

    Students domiciled in England, Wales and Northern Ireland (RUK)

    The Undergraduate Choice Scholarship provides a £1,000 cash award to all students from England, Wales or Northern Ireland who meet the conditions of their offer and select the University of Stirling as their Firm or Insurance choice on UCAS.

    The University also offers the Undergraduate Merit Scholarship, which is awarded to selected students and provides a £1,000 cash award per year for years 1-3 of study. To be considered for the Merit Scholarship, students require a minimum of AAB at A-level or equivalent.

    In addition, students from England, Wales and Northern Ireland who enter in year 1 and progress successfully through years 2 and 3 will receive our Honours Year Scholarship, which covers the cost of undergraduate tuition fees in the Honours year of study.

    You don’t need to apply for the awards listed above - we'll automatically identify your eligibility as part of the admissions process.

    To explore other scholarships and learn more about funding opportunities, use our scholarship finder.

    Students domiciled overseas

    The University of Stirling offers generous undergraduate funding opportunities for overseas students. To find out if you're eligible to apply for an award, use our scholarship finder.

  • Additional costs

    There are some instances where additional fees may apply. Depending on your chosen course, you may need to pay additional costs, for example for field trips. Learn more about additional fees.

  • Cost of living

    If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income.

    EU and overseas students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support.

    Find out about the cost of living for students at Stirling.

  • Payment options

    We aim to be as flexible as possible, and offer a wide range of payment methods - including the option to pay fees by instalments. Learn more about how to pay.

What jobs can I get with a Retail Marketing degree?

Our Retail Marketing course gives you a comprehensive range of analytical, problem-solving and professional skills. These are not only valued in the retail industry, but increasingly in other areas of commerce, education, government and non-profit-making organisations. Our Retail Marketing degree can prove key in pursuing a specialised retail career or a more general management career. Many of our Retail Marketing graduates are now in senior industry positions. We also seek to give you an edge in the job market via a range of specialist career services that you can access during – and after – your studies.

Find out more about how we prepare you for the world of work.

  • Over 97% of University of Stirling undergraduate leavers are in employment or further study within six months of graduating (HESA DLHE 2016/17).
  • We’re members of the Marketing Society Scotland – strengthening our bond with industry and business.
  • Retail Marketing graduates from Stirling are working for leading organisations such as Tesco and Topshop.

Retail Marketing graduates from the University of Stirling are playing their part in shaping businesses around the globe, and can currently be found working in roles such as:

  • Visual Merchandiser, Topshop
  • Fashion Buyer, Tesco
  • Commercial Manager, East Stirlingshire Football Club
  • Graduate Management Scheme, Marks and Spencer
  • Employability skills

    Your employability is one of our highest priorities, and we want to make sure you have every possible advantage when you enter the job market. Our module in Professional Development and Practice places a special focus on preparing you for the workplace, and our overall focus on personal and professional development is designed to help you achieve your career ambitions.

    Your studies will equip you with skills in the following areas, plus many more:

    • Problem-solving
    • Research and analysis
    • Industry insight
    • Time-management
    • Teamwork
    • Independent learning
Jenna Cassidy
The flexible degree structure was also something that drew me towards applying. I liked the fact that there were so many elective modules throughout all divisions I could study.
Jenna Cassidy
Scotland BA (Hons) Retail Marketing
Read full testimonial View more testimonials
The course at Stirling was varied and interesting; it managed to mix a wide range of practical activities with theoretical approaches that really helped to illustrate the changing nature of retail within both a UK and international context.
Natalia Dunk
BA (Hons) Retail Marketing
Read full testimonial View more testimonials
Loading...
Scroll back to the top