UCAS Code N550
Study Retail Marketing at the University of Stirling and benefit from our links to business and outstanding employability record.
Whether we shop in stores, online or via apps, our everyday lives are closely connected to events in the retail sector. In recent years, the industry has undergone many significant changes, with increased levels of competition, internationalisation and the growth of e-commerce.
Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.
The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.
Please note that changes to the content of the Retail Marketing course will be implemented beginning in September 2020. For details please see the course details tab.