BA (Hons) Retail Marketing

UCAS Code N550 Part-time study available Fast-track your degree

Study Retail Marketing at the University of Stirling and benefit from our links to business and outstanding employability record.

Key facts

  • Award BA (Hons)
  • Start date September or January
  • Duration 48 months or 36 months
  • Mode of study Part-time, Full-time, Campus based
  • Download course leaflet
  • Study abroad opportunities

Find out more about Changes at Stirling for 2020, including blended learning, start dates and how we’re making campus safer.

Whether we shop in stores, online or via apps, our everyday lives are closely connected to events in the retail sector. In recent years, the industry has undergone many significant changes, with increased levels of competition, internationalisation and the growth of e-commerce.

Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.

The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.

Please note that changes to the content of the Retail Marketing course will be implemented beginning in September 2020. For details please see the course details tab. 

Top reasons to study with us

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What our students said

Kaixin Tung
Kaixin Tung
I'm spending one semester here in Stirling as part of my Retail Marketing degree. The beauty of the campus is postcard-worthy, making it a great environment to relax as well as study. The staff and students are so helpful; this place feels like home.
Read Kaixin's story
Jenna Cassidy
Jenna Cassidy
BA (Hons) Retail Marketing
The flexible degree structure was also something that drew me towards applying. I liked the fact that there were so many elective modules throughout all divisions I could study.
Read Jenna's story
Natalia Dunk
BA (Hons) Retail Marketing
The course at Stirling was varied and interesting; it managed to mix a wide range of practical activities with theoretical approaches that really helped to illustrate the changing nature of retail within both a UK and international context.